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BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025

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As conversations around gambling regulation and responsible gaming gain momentum in the UK, new research from BonusFinder reveals a complex public sentiment toward the online gambling landscape.

The nationwide survey, which was conducted in May 2025 and included 1,000 respondents, reveals that while the majority of Brits engage with online gambling platforms occasionally, concerns around transparency, trust and bonus terms remain prominent.

Usage patterns

Respondents were asked a series of questions on how they use online gambling platforms, the types of gambling they participate in the most, and if they claim the bonuses offered to them.

Overall, the usage of the platforms across the UK might not be as high as some expect, with 65% claiming they ‘rarely’ use gambling sites and 19% saying they only use the platforms ‘occasionally’.

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UK attitudes towards online gambling & bonuses in 2025 have become more lenient in comparison to previous years. The study found that younger Brits, those in the 18-24 bracket, were the least likely to use gambling platforms at 5%, whilst being the most likely to only use the sites ‘rarely’.

Of those asked, within that age bracket, 76% claimed they use gambling sites less than once a month. Meanwhile, 34-55 year olds are most likely to use sites multiple times a week, with 9% claiming so.

Self-employed Brits are the most likely to be using gambling platforms multiple times a week at 12%, this was followed by those who are unemployed at 11%.

Unsurprisingly, sports betting is the most common form of online gambling in the UK with 42% of respondents claiming that this is the type of gambling they participate in most often.

It was also the most popular form of betting across most of the age ranges, except for the two oldest brackets (55-64, 64+) whose most popular choice was ‘other’, which can include the likes of lottery and horse racing.

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Bonus awareness & understanding

Around three in five (59%) Brits have claimed a welcome bonus or promotional offer from online gambling sites. However, even more respondents (63%) say that they rarely use casino betting bonuses outside of these welcome bonuses.

Only 3% of the respondents said they use bonuses almost every time they gamble, whilst 26% use them ‘occasionally’. Those who do use bonuses said they most frequently find them directly on the gambling site, with 64% saying so.

This was followed by finding them through social media or website ads (26%) and bonus comparison sites (13%).

Understanding of online casino terms (such as ‘wagering requirements’, ‘cashable vs.

non-cashable’) is quite clear amongst Brits, with 17% saying their understanding is ‘very clear’ whilst 42% say their understanding is ‘somewhat clear’.

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Only 16% claimed they don’t understand the terminology at all. Additionally, 56% of Brits claim that they’ve been surprised by the conditions attached to some bonuses.

Confidence in regulation & industry fairness

Not just in the UK, but globally, the casino and gambling industry is often viewed with controversy, prompting a regulatory focus. However, there is no shortage of systems in place in the UK to ensure that these platforms are properly regulated.

On the other hand, despite this, the results show that Brits (understandably) still have their doubts about the systems in place. Overall, only 9% are ‘very confident’ that gambling sites are properly regulated, whilst 43% said they weren’t confident at all.

Older Brits (45-55 year olds) had the most confidence in sites being properly regulated, with 55% saying they’re confident; however, 65% of the eldest bracket (65+) said they had no confidence at all.

Many Brits also have doubts that the UK Gambling Commission are doing enough to protect customers. Only 19% said they thought that they do enough, 28% weren’t sure and 53% say they don’t protect customers at all.

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However, the most surprising statistic in this section of the survey is that over two-thirds of the respondents (67%) said they don’t know how to check if a gambling site is licensed in the UK.

Unfortunately, Brits also have doubts when it comes to bonus comparison and affiliate sites sharing fair and unbiased information. In the survey, 54% of Brits claimed they felt like they couldn’t trust them, whilst 31% say they weren’t sure if they could or not.

The primary concerns around gambling and casino sites amongst Brits were;

  • Addiction and gambling harm (32%)
  • Misleading bonus terms (21%)
  • Underage access (17%)
  • Data privacy (14%)
  • Unlicensed operators (13%)

UK perceptions & marketing

Almost half (45%) of Brits have a negative perception of online gambling sites, and 46% say that their view is ‘neutral’.

Despite earlier questions showing that the younger generation was the least likely to be using the sites on a regular basis, they were the most likely to have a positive view of the sites. Of the 25-34 year olds, 10% said they had a positive perception, this was also the same for the 35-44 age group.

Despite 42% of Brits saying that they feel that bonuses are advertised fairly only

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‘sometimes’, 31% believe they aren’t all. Meanwhile 71% said they believe that bonus

promotions should be more strictly regulated.

When asked what would be their biggest confidence booster in regards to their use of online gambling and casino sites, the respondents said:

  • Clearer terms and conditions (22%)
  • Stronger licensing (15%)
  • UK-based customer support (15%)
  • Verified customer reviews (13%)
  • Faster payouts (12%)
  • Emphasis on responsible gambling tools (12%)
  • Publicly verified RTP (return to player percentages) (11%)

The post BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025 appeared first on European Gaming Industry News.

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1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win

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1spin4win, a classic online slot provider, unfolds the Japanese novel with Way of Honor Hold and Win — the third chapter of the series, revealing the Samurai part of the story.

The new title has been selected for exclusive pre-release by partner casinos, including Irwin, Gizbo, Jet, Izzi, and Fresh. This follows the pattern set by the two earlier entries in the series — Tiger’s Steps Hold and Win, the top-performing April release by bet sum, and Gentle Fox Hold and Win. This indicates that the collection’s blend of well-balanced gameplay and captivating storytelling continues to resonate with the audience.

Being the third installment of the saga, Way of Honor Hold and Win advances the narrative by giving voice to yet-unheard characters — honorable samurai Mizuiro and Midoriiro. Devoted warriors, they pledged unwavering loyalty to the shogun and the powerful Masahide family. Their moral compass is the Way of Honor — a sacred samurai code that guides them to defend the ruler’s right to maintain peace and the balance of power. Every day, at the crack of dawn, the samurai rise to protect the shogun’s castle and ancient scrolls that hold the secrets of longevity.

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Olga Bogdanova, the Art Director at 1spin4win, shared, “Way of Honor Hold and Win is a worthy continuation of our Japanese slot series, united by a shared storyline. By crafting a rich and detailed samurai-themed narrative, we aimed to offer players more than just standard reel-spinning. Instead, we invite them to become active participants in the story, who can take sides, make decisions, and influence the course of events. We hope they enjoy the game’s immersive atmosphere and generous winning opportunities.”

However, the meticulously crafted plot is only one of the things the latest Japanese slot can boast. It remains faithful to 1spin4win’s key hallmarks — well-balanced math, transparent mechanics, and minimalist design. Way of Honor Hold and Win is a medium-volatility game featuring 243 paylines, a 97.1% RTP, and a x1,300 max multiplier.

The main attraction of the new title is the Hold and Win round, popular with players for the thrill of anticipation and the chance to win big. Triggered by three or more gold Coins on the 5×3 layout, the Bonus game offers three starting respins and two Jackpots — the x100 Minipot Coin or the x1,000 Megapot.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.

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The post 1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win appeared first on European Gaming Industry News.

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BETCORE Wins “Best Innovative Product Company of the Year” at MiGEA Awards 2025

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BETCORE is proud to announce its victory at the Malta iGaming Excellence Awards (MiGEA), where the company was honored with the prestigious title of Best Innovative Product Company of the Year. The awards ceremony, organized by Dynamic Events, took place in Malta and brought together top players of the iGaming industry for an evening of celebration and recognition.

About BETCORE

BETCORE is a dynamic iGaming brand that provides partners with a unified solution across three key verticals:

– Bet on Games – A collection of instant win and crash games designed for fast-paced entertainment and high player engagement.

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– TVBET – Live TV games streamed 24/7 with professional hosts, offering engaging betting experiences inspired by lottery, card, and table games.

– El Casino – A modern live dealer studio featuring premium casino classics like Roulette, built with advanced technology and seamless UX.

All verticals are easily accessible via a single API integration, allowing operators to diversify their portfolio, increase retention, and scale their offerings efficiently.

Industry Recognition

Winning the Best Innovative Product Company of the Year at MiGEA is a major milestone for BETCORE. This recognition highlights the company’s bold approach to product development, its commitment to quality, and its ability to anticipate the evolving needs of operators and players alike.

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The MiGEA Awards are known for celebrating excellence, creativity, and leadership in the gaming sector. Being selected by an expert jury underscores BETCORE’s position as one of the most forward-thinking and versatile providers in the market.

“We’re honored to receive this award and proud of the exceptional team behind our success,” said Francisco Bravo, LATAM Sales Director at BETCORE.
 “Innovation is in our DNA, and this recognition motivates us to keep pushing boundaries and delivering outstanding products for our partners worldwide.”

The post BETCORE Wins “Best Innovative Product Company of the Year” at MiGEA Awards 2025 appeared first on European Gaming Industry News.

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Atlaslive to Join iGB L!VE 2025 — Meet Us at Stand U64

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Atlaslive, a dynamic iGaming platform provider, is excited to announce its participation in iGB L!VE 2025, taking place in London on July 2–3. You’ll find the Atlaslive team at Stand U64.

At the event, we’ll be showcasing our flexible and scalable platform built to power high-performance sportsbook and casino operations. It includes real-time analytics, automated risk and player management, smart personalization tools, and full support for all key verticals — all designed for fast and smooth operation.

“iGB L!VE is a strategic opportunity for us to connect with operators and industry leaders who are looking for reliable, flexible, and future-ready solutions,” said Lidiia Vakulenko, Deputy CEO at Atlaslive.

Whether you’re launching a new brand or growing an existing one, Atlaslive offers the technology and support to help you move faster and perform better.

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Want to meet us at iGB? Reach out to our team or book a meeting via our website.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive to Join iGB L!VE 2025 — Meet Us at Stand U64 appeared first on European Gaming Industry News.

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