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Ines Ledo, BetBrothers: “Our Content Philosophy Is Built on Quality, Value, and Responsibility”
We sat down with Ines Ledo, Content Lead at BetBrothers.es, to discuss the core principles behind BetBrothers’ content strategy, and what it takes to create a trusted resource for the Spanish betting community.
Ines, please share with us how you first became involved in the sports betting industry, and what led you to your current role as Content Lead at BetBrothers.es?
I started more than five years ago as a content writer, focusing on online casinos and sports betting. From the beginning, I really enjoyed the industry, and over time, I started managing content and leading a team of writers in another top affiliate project in Spain. That experience gave me a wider understanding of how the industry works, and especially, how important content is in the iGaming world. Exceptional content is a force driving engagement and market differentiation.
Now, as a Content Lead at BetBrothers, my mission is to channel all that experience into an ambitious vision. Here, we are aiming to create the most trusted resource for the Spanish betting community. This means going beyond surface-level information and entertainment. Our content is built around three key pillars — quality, value, and responsibility. It is created to help our users enjoy sports betting as a safe and fun form of entertainment.
Can you tell us about your core content philosophy and how it differentiates BetBrothers.es from other affiliates in Spain?
Over the years, I’ve seen how content has become less personal. Today, many articles sound the same, like they’re made in a factory, without real experiences or useful information for the user.
At BetBrothers, we want to do the opposite. We believe in authentic content, written by real people who test betting sites and online casinos. They don’t just look around. They deposit, they play, they interact with customer support, they research the terms and conditions, and then they compare these experiences, sharing their personal perspectives.
We’re user-first, always. Our philosophy is to provide real value to the user with our content, with responsibility as a basis, as we aim to contribute to creating a safer and more enjoyable betting environment for our readers. That commitment to honesty, authenticity and responsible betting is what makes us different.
How do you balance creating evergreen content (like guides) with timely, event-driven betting tips, especially considering the dynamic Spanish sports calendar?
Balancing evergreen and timely content is indeed a basis of our strategy. We do it through good planning and efficient team management.
On one hand, we have stable content like operator reviews and how-to guides on betting strategies — this is the foundation of the project. Such content educates users, provides lasting value, and forms the backbone of our search engine presence.
On the other hand, we produce daily betting tips from our sports experts. These bring dynamic elements to our content and keep users engaged on a daily basis. Our experts have truckloads of experience, some of them are sports analysts with deep statistical knowledge of specific leagues. So for us it’s also an opportunity to showcase our analytical capabilities.
Both types of content are equally important: one provides lasting value, the other keeps the user connected and engaged day by day.
Many affiliates diversify traffic sources. Beyond organic search, what other marketing channels are you exploring for BetBrothers.es?
Organic traffic, born from deep and useful content we provide, is definitely very valuable both for us and our partners. It’s the validation of value we deliver to users searching for information. However, we are actively expanding our reach.
Social media is already a key element of our multi-channel strategy. It’s a great way to build presence, engage in meaningful conversations with the users, and develop a community around our products.
We believe video content will become more and more important in the future too. It allows for richer, more engaging storytelling, and helps us build deeper connections with our audience. Our philosophy is simple: meet users where they are, and connect with them beyond Google.
From your perspective, how has player behavior in the Spanish sports betting market evolved over the past few years, and how is BetBrothers.es adapting its content to meet these changing needs?
Today’s users are much more demanding, that’s for sure. They have more information, they compare everything available to them, and they look for real product value — both in the bookmakers and in the websites they visit. At BetBrothers.es, we thrive in this environment.
We don’t just repeat what everyone else says or does. Instead, we focus on creating useful content, replying to the questions readers may have, explaining complex features in a clear and easy way, test the products and give an opinion based on real experience.
Also, we put a big emphasis on responsible gambling by offering practical advice. We do that, as we believe this is an essential part of the value we should provide to the betting community.
Looking ahead, what are the key strategic priorities for BetBrothers.es in the next 12-18 months to continue its growth and strengthen its position in the Spanish market?
For the next 12-18 months, our goal is to find the perfect balance between three non-negotiable pillars: useful and high-quality content, a user experience adapted to today’s standards — especially on mobile — and a strong focus on safe and responsible gambling.
Our ultimate aim is for every BetBrothers visitor to instantly feel that they are at the most trusted sports betting hub in Spain. A place where they’ll find clear, honest and helpful information to make informed and enjoyable betting decisions.
The post Ines Ledo, BetBrothers: “Our Content Philosophy Is Built on Quality, Value, and Responsibility” appeared first on European Gaming Industry News.
Think you’ve seen it all at iGaming conferences? Try your luck against the Lucifer himself.
On July 2–3, 2025, the gates of iGB Live in London will crack open — and out will step Hell Partners, taking over stand G22 with one unapologetically seducing invitation: outplay Lucifer and leave with more than bragging rights.
This isn’t a booth. It’s a lair.
A custom-built cave where fire meets flair, rules bend to desire, and the brave walk out with deals hotter than the drinks served at the bar. It’s where luck, wit, and charm will be put to the test — and only the most daring will earn a nod from Lucifer himself.
The Game: “Beat the Devil”
Five cards. One choice. No second chances.
Step into the fire and face five devilishly crafted mini-games — designed to test your reflexes, intuition, and sheer audacity. Choose a card. Accept the challenge. Win the round. Or don’t — but either way, you’ll have earned your place in Hell’s little black book.
But this isn’t just a game. It’s a key checkpoint in the masterfully orchestrated Lucky Media quest.
Survive the stand and you’ll stay in the running to win a MacBook or even a ticket to Wimbledon. Yes, seriously.
Hell’s Not for Everyone — But It Might Be for You
Hell Partners doesn’t pitch. We tempt.
With over 25%+ click-to-deposit, 50%+ reg-to-deposit, and no traffic source too wild to consider, our iGaming brands speak your language — seductive metrics and no-nonsense deals, spread across 20+ GEOs and tailored to your deepest cravings.
And if you think a Telegram chat can get you a better deal — think again.
The real power moves happen in person. At stand G22 on iGB London. With a drink in your hand and a smirk on your face.
Another stop on your checklist:
How about a HolyTraff collab photo booth styled like a retro phone box — for when you want to capture the exact moment you sealed the deal for premium traffic and a taste of Wimbledon flair.
Temptation Has a Name — And It’s G22
Skip this stand and spend eternity wondering what you could’ve had:
Exclusive offers, unforgettable games, and a private word with the very team rewriting the rules of iGaming.
Not one to let chances slip by?
Come visit HellPartners at stand G22.
You’ll leave with more than you came for — if you’re lucky. Sure you’ve got what it takes?
And remember: don’t try to bluff. The Devil sees everything.
The post Try to Beat the Devil: Hell Partners Dares You at iGB Live 2025 appeared first on European Gaming Industry News.
TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.
TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.
Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.
Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.
The total possible score is 100, divided across:
The TESTA Score provides objective, player-centric transparency in any market.
With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.
This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.
CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.
The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.
While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.
Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.
This is how they fared:
Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.
As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.
Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.
“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.
“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”
The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.
Yolo Investments has closed fundraising for its flagship Fund II after hitting its €100 million target.
The fund comprises €50 million in external capital, as well as a €50 million commitment from Yolo Group.
It brings together a network of 23 investors, including founders and industry thought leaders, further strengthening the Yolo Investments ecosystem and enhancing the strategic value it can offer portfolio companies.
Fund II has already backed 12 companies across igaming, blockchain and fintech, with notable investments including Dabble, Kraken and Syfe. It expects to make a further 10 investments over the next 12 months.
Tim Heath, GP at Yolo Investments, said: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target. This took place during challenging market conditions, with global VC fundraising facing significantly more headwinds compared with previous vintages. But investors have looked at our previous funds’ track record and the strength of our ecosystem, and have strongly backed us.
“We are humbled by that response as a real vote of confidence, not just in what we’ve built so far, but in where we’re heading next. We will continue to back more brilliant founders and help them scale faster, smarter and with the full power of the Yolo ecosystem behind them.”
Yolo Investments’ Fund II is structured as a Guernsey-registered limited partnership, and is licensed by the Guernsey Financial Services Commission (GFSC).
The post Yolo Investments completes raise for €100m Fund II appeared first on European Gaming Industry News.
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