Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.

The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.

These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.

The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.

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Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”

Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal.  Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso. 

Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.

Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format.  By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12.  Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’

AC Milan Legend and world football icon Andrea Pirlo officially addressed the second annual Golden Boomerang Awards 2025 tournament participants. The organizer, Boomerang Partners, posted a video message on social media.

Pirlo was excited about the event: “The Golden Boomerang Awards 2025 is where legends and winners come together. And this year, I’ll be there, waiting to meet the top 30 at San Siro on May 20th. It’s going to be a special night. Full of energy, football, and style — in the heart of Milan.”

Andrea Pirlo is the 2006 World Champion with the Italian national team. He has twice won the Champions League with AC Milan and is a multiple winner of Serie A, the Italian Cup, the Italian Super Cup, and other notable tournaments. He is also inducted into the AC Milan Hall of Fame and the Italian Football Hall of Fame. After finishing his career as a footballer, Andrea started his coaching journey. Pirlo’s presence at the Golden Boomerang Awards ceremony links football’s legacy with the future of digital entertainment.

With the Golden Boomerang Awards 2025 concluding on May 11, the top 30 affiliate teams are now set to gather in Milan for a night of recognition, creativity, and connection. Boomerang provides this opportunity as the Official Regional Betting Partner of AC Milan. Awards will be presented in 11 categories, including the main one—the Grand Prix. Guests can expect an unforgettable evening with Andrea Pirlo. They can look forward to high-profile networking opportunities, inspiring moments, and speeches celebrating the fusion of culture, innovation, and creativity.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.