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Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse
Leading racing and sportsbook data supplier Pythia Sports has unveiled its AI-powered solution which is designed to help buyers identify standout breeze-up prospects during the sales season.
The month of April welcomes the annual series of ‘breeze-up sales’ – at which two year-old horses are put through their paces and then sold at auction.
And now, there’s a new technology designed to make the process of solving the sales more efficient.
Pythia Sports’s tech provides buyers with a deeper analysis of the horse’s breezing, combining artificial intelligence, machine learning and historical breeze-up sales data to improve the accuracy of performance predictions.
Incorporating more than 100 essential factors, the innovative tech is a proprietary model which evaluates time, stride and biomechanics for every horse at the breeze-ups. These considerations then generate a comprehensive rating for each horse.
Technology already making an impact
Pythia introduced the technology to the breeze-up sale at Newmarket last week, where it gathered a lot of interest from the breeze-up fraternity, says Pythia head of commercial operations, Stephen Davison, and will continue its analysis in Doncaster next week.
“The technology analyses three different sections of the breeze: the time, speed and stride profile, the model tracks each stride as the horse gallops combining it with sectional times,” says Davison. “That allows us to see how the stride profile changes as the horse accelerates and when it reaches top speed.
“We have biomechanics as well, that looks at the horse’s walk and takes measurements of a horse’s conformation and its gait. That works in conjunction with historic racing performances to learn what the most defining physical features are in an elite horse.
“For example we can go back ten years to look up breeze-up data to say, ‘this horse did this breeze, this stride and these biomechanics’ and then the machine learning model can start picking up stuff we’ve missed or things we’ve maybe underestimated or overestimated.”
“I think there’s definitely starting to be a lot more openness to people using data to inform their decision making. You only have to look at where football was 10-15 years ago to where it is today. The obvious examples are Brighton and Brentford who were using their own player data models to find value in the transfer market way before any other top level club. It is only natural that you can get a cross over into other sports and other industries. We’re hoping we can play our part in revolutionising the way horse racing and bloodstock views the use of data within the sport. “
The Doncaster sale takes place April 23-24, with the breeze from 8.30am on the 23rd and the sale beginning at 10am sharp on the 24th.
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The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.
The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.
Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.
Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.
It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.
Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.
He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.
The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.
Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”
The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.
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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing
Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
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