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Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse

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Leading racing and sportsbook data supplier Pythia Sports has unveiled its AI-powered solution which is designed to help buyers identify standout breeze-up prospects during the sales season.

The month of April welcomes the annual series of ‘breeze-up sales’ – at which two year-old horses are put through their paces and then sold at auction.

And now, there’s a new technology designed to make the process of solving the sales more efficient. 

Pythia Sports’s tech provides buyers with a deeper analysis of the horse’s breezing, combining artificial intelligence, machine learning and historical breeze-up sales data to improve the accuracy of performance predictions.

Incorporating more than 100 essential factors, the innovative tech is a proprietary model which evaluates time, stride and biomechanics for every horse at the breeze-ups. These considerations then generate a comprehensive rating for each horse. 

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Technology already making an impact

Pythia introduced the technology to the breeze-up sale at Newmarket last week, where it gathered a lot of interest from the breeze-up fraternity, says Pythia head of commercial operations, Stephen Davison, and will continue its analysis in Doncaster next week.

“The technology analyses three different sections of the breeze: the time, speed and stride profile, the model tracks each stride as the horse gallops combining it with sectional times,” says Davison. “That allows us to see how the stride profile changes as the horse accelerates and when it reaches top speed.

“We have biomechanics as well, that looks at the horse’s walk and takes measurements of a horse’s conformation and its gait. That works in conjunction with historic racing performances to learn what the most defining physical features are in an elite horse. 

“For example we can go back ten years to look up breeze-up data to say, ‘this horse did this breeze, this stride and these biomechanics’ and then the machine learning model can start picking up stuff we’ve missed or things we’ve maybe underestimated or overestimated.”

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“I think there’s definitely starting to be a lot more openness to people using data to inform their decision making. You only have to look at where football was 10-15 years ago to where it is today. The obvious examples are Brighton and Brentford who were using their own player data models to find value in the transfer market way before any other top level club.  It is only natural that you can get a cross over into other sports and other industries. We’re hoping we can play our part in revolutionising the way horse racing and bloodstock views the use of data within the sport. “  

The Doncaster sale takes place April 23-24, with the breeze from 8.30am on the 23rd and the sale beginning at 10am sharp on the 24th. 

The post Betting data provider Pythia Sports launches AI-powered solution to help bidders find the next star racehorse appeared first on European Gaming Industry News.

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Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025

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Soft2Bet has been recognised for its technological and industrial leadership, winning three prestigious awards at The European – Global Banking & Finance / Sustainability & ESG Awards.

These recognitions reflect Soft2Bet’s drive for technological innovation, customer excellence, and its firm commitment to compliance, including AML, and sustainable practices across key European markets.

  • Pioneering Visionary in the iGaming Industry 2025: Recognising Soft2Bet’s leadership in developing next-generation gaming solutions, driving industry growth, and strong commitment to compliance with international financial standards.
  • Outstanding Customer Support in iGaming 2025: Highlighting its dedication to providing an unparalleled and localised player experience through advanced support systems and multilingual service teams
  • Innovation Leader in Responsible Gaming and Sustainability 2025: Acknowledging its commitment to responsible gaming, regulatory compliance, and sustainable business practices, Soft2Bet has built a strong reputation as a compliant, innovative, and customer-focused iGaming provider

Soft2Bet and its leadership team have already established themselves as an award-winning visionary in a highly competitive industry, which operates under 19 licenses across 12 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming and offering state-of-the-art gaming solutions powered by its data-driven proprietary technology.

With a robust AML framework, advanced transaction monitoring systems, and real-time risk assessment tools, Soft2Bet ensures that all financial processes are secure, compliant, and transparent. This proactive approach protects the company’s ecosystem and safeguards its financial partners.

The company is the leader in highly competitive markets such as Denmark, Sweden, Greece, Romania, Spain, Ontario (Canada) and others, redefining iGaming through technology and a fresh market approach, developing AI-driven personalisation to offer a distinctive level of player engagement, setting enhanced security measures, and cutting-edge responsible gaming tools, and setting new standards in the sector and beyond.

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Max Portelli, Soft2bet’s Chief Financial Officer, stated, “We are honoured to receive this recognition from across industries, which reflects our relentless DNA of innovation, our customer-first approach, and our commitment to responsible gaming. This inspires us to continue delivering data-driven, customised solutions for players and partners.”

A partner’s reputation can make all the difference, affecting everything from how fast transactions move to how confidently businesses can scale. These awards strengthen Soft2Bet’s position as a forward-thinking and reliable name in the industry and further reinforce its reputation as a visionary and trusted industry leader.

Soft2Bet’s continuous focus on sustainability, compliance, and innovation reinforces its position as an industry leader. The company integrates sustainable development principles into its operations, ensuring long-term value for its partners and players. Further still, Soft2Bet is planning on expanding its presence in different markets, such as North America (New Jersey).

The post Soft2Bet Wins Three Major Awards at The European – Global Banking & Finance / Sustainability & ESG Awards 2025 appeared first on European Gaming Industry News.

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A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’

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Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

Vigen Safaryan, Chief Product Officer at Galaxsys, commented, “With Funny Faces: Hoglet Moglet, we wanted to create something that not only entertains but also brings a sense of adventure to every spin. The innovative mechanics and fun visuals set this game apart, offering players more than just a typical slot experience. We’ve incorporated unique features, like the Hoglet-Dice symbol and increased winning opportunities, which elevate the overall gameplay and keep players engaged.”

About the Game

Funny Faces: Hoglet Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special Hoglet-Dice symbol, which moves them forward on a track that surrounds the playing board. This playful feature turns every spin into a mini adventure, adding excitement and surprises along the way. With its vibrant theme and lively animations, the game offers an interactive and engaging experience that keeps the action going.

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Key Highlights That Set the Game Apart

  • External Board Game – Hoglet-Moglet

After every bet, players have a chance to land the special Hoglet-Dice symbol, which advances them along a dynamic board game path that surrounds the slot grid.

  • Bonus Game – Sticky Wilds

The “Wild” symbol, which substitutes for all other symbols, may appear in the bonus game. Unlike the regular game, where it lasts for one round, it stays on the board until the bonus round ends.

Funny Faces: Hoglet Moglet is now live and available for Galaxsys’ global network of partners.

Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, and slot games, is designed with a focus on innovation, player-centric experiences, and engagement.

Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games.

The post A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’ appeared first on European Gaming Industry News.

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Yolo Entertainment makes senior hires across CRM, content, data and product

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Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has made four key senior hires as it continues to build out its leadership team.

Jock Jamieson-Black joins as Head of CRM, Regional Strategy, having previously spent six years in customer experience positions at Betway Group.

James Clark has been appointed Global Head of Content & SEO, joining from bet365 where he led the brand’s editorial content and SEO strategy.

Abu Koroma comes on board as Director of Product Engineering, with a strong track record of building and scaling high-performing engineering teams. 

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And Charlene Cassar becomes Global Head of BI & Data Science, following senior data roles at the likes of Gamesys and Eastrock Group.

Yolo Entertainment CEO Matthew D’Emanuele said: “At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry.

“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”

The hires are part of Yolo Entertainment’s broader expansion strategy, which has seen multiple senior appointments over previous months, including Chief Product and Technology Officer Ashley Abela Hardy, Chief Brand Officer Shane Anderson and Chief Data Officer Laura Nash.

The post Yolo Entertainment makes senior hires across CRM, content, data and product appeared first on European Gaming Industry News.

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