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Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the ATP Challenger Tour. The agreement covers 36 tournaments across Europe, Asia, North and South America, including events in Brazil, Chile, Ecuador, Peru, USA, Italy and France.

As part of the partnership, 1xBet will receive the right to use the ATP Challenger Tour championships’ logo in its marketing campaigns, while the bookmaker’s branding will appear as a sticker on tournament courts. This collaboration grants 1xBet the status of Official Betting Partner of each tennis tournament – further strengthening the company’s position as a global leader in sports sponsorship.

“Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage,” said the 1xBet representative.

“We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organize tennis tournaments of the highest level,” said a representative of the ATP Challenger Tour.

The post 1xBet becomes the Official Betting Partner of the ATP Challenger Tour tennis tournament series appeared first on European Gaming Industry News.

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Valour has launched the first exchange-traded product (ETP) tied to the Floki token, marking the cryptocurrency’s debut on a regulated European market.

The product, Valour Floki SEK, is listed on the Spotlight Stock Market and provides both institutional and retail investors with secure, regulated access to FLOKI, the native token of the Floki ecosystem. It is the first ETP linked to a project on the BNB Chain other than Binance’s own token.

Valour Floki SEK tracks FLOKI, which is used across the Floki ecosystem for payments, governance, staking, and access to services including decentralised finance platforms, an NFT gaming metaverse called Valhalla, and educational resources through the University of Floki. The token is supported by a global community and is available on major exchanges including Binance, Coinbase, Kraken, and Bitstamp.

The certificate, issued by Valour Inc, has no expiry date and charges a management fee of 1.9 percent. It is traded in Swedish kronor, with a current price of 19.34 SEK, and is listed on core brokerage platforms Avanza, Nordnet and many more . Assets under management total 100,000 SEK.

Valour said its certificate product line is fully hedged by the underlying digital assets, with custody provided by licensed institutions such as Copper. The firm’s base prospectuses are approved by the Swedish Financial Supervisory Authority, ensuring compliance with EU requirements for clarity and transparency.

The launch aligns with what Floki’s developers describe as a growing push for mainstream adoption. They expect regulated products such as the Valour Floki SEK to broaden the token’s reach among both retail and institutional investors.

Available on the brokerages Avanza, Nordnet, comdirect, ING, Scalable Capital, Degiro and justTRADE.

The post Floki Gains European Market Entry with First Exchange-Traded Product (ETP) appeared first on European Gaming Industry News.

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In an industry where promises boom but delivery busts, “honesty” has too often morphed from a working principle into a marketing prop. Payouts drag. Support ghosts you. Stats raise eyebrows. KPIs are inflated and out of touch with reality.
For a webmaster, that means instability and zero control. Your revenue hinges less on your craft and more on someone else’s inconsistency.

And yet those weak spots create a clear demand: firm terms, transparent analytics, on-schedule payouts. Managers who actually help unblock issues instead of pantomiming progress. Above all, a partnership with status—where professionalism and integrity still mean something.

PlayamoPartners say they’ve cracked it. They call it a “Code of Honor.” The only question: is it a real operating standard—or just pretty words?

iGaming from the Inside

The industry loves its “gentlemen’s club” image: handshakes, mutual respect, rules of the game. In practice? Plenty of noise and not enough signal.

PlayamoPartners offer a different lane. The Code of Honor isn’t a slogan; it’s a manifesto—rules of engagement for the team and for partners alike.

Let’s unpack what sits behind this code—and check whether the principles hold up in practice.

What Is the PlayamoPartners “Code of Honor”?

At its core, it’s an answer to the industry’s chronic pain. Where partners ran into delayed payouts, murky stats, and no real support, PlayamoPartners put forward another approach.

It’s an internal rule: no chaos, no empty promises. Built on discipline, mutual respect, and strategic planning. The Code lays out the principles of a successful long-term partnership: predictable, systematic, anchored in real processes.

Each point is backed by practice: MGA and Curaçao licenses, a portfolio of 17 in-house brands, coverage across 20+ GEOs, and 5M acquired players. 10,000+ partners, transparent models (RevShare up to 50%, custom CPA, hybrid deals), steady payouts, and competent affiliate managers who’ve seen every kind of task. These aren’t showpieces for marketing—they’re infrastructure for long-term, predictable results.

Breaking down the PlayamoPartners Code

It’s a ten-point rule set. Each one shows how PlayamoPartners treat partnership: strategy over chaos, systems over luck, action over promises. None of it lives in a vacuum—every point maps to real processes and lived experience.

1. We don’t hoard. We hand-pick.

We don’t chase headcount. Every collaboration gets a bespoke review. Managers dig into traffic sources, a webmaster’s approach, experience, and strategy. Decisions are made on analysis and facts—not on vibes.

Quality channels take the front seat—PPC, SEO, and media. Schemes and fraud are out, full stop. That’s not a checkbox; it’s a principle: partnership only works where everyone meets the standard. PlayamoPartners is building a community not by counting partners, but by elevating each one. The program admits those who hit the bar and share the same values.

2. Every partnership is personal

No cookie-cutters, no one-size-fits-all. Partners deserve tailored terms.

The portfolio includes 17 proprietary brands with global reach and dozens of GEOs. Nearly every traffic source is welcome, so the offer fits the partner—not the other way around.

Add flexible models—CPA, RevShare, Hybrid, custom rates, and unique links—and you get a system where each partner lands terms aligned with their strategy and operating style.

In short: the pouring conditions don’t box you in—they unlock real freedom and deliver a genuine sense of individual treatment.

3. Reputation is the prime asset

Trust is earned by deeds, not declarations.

10+ years, 10,000+ partners, and not a single headline-level scandal we could find. The team protects what it’s built over the years and clearly keeps honour above hype.

For PlayamoPartners, reputation isn’t a promo tool—it’s compounding capital, maintained through consistency and keeping their word.

4. Responsibility & maturity

Promises kept are the bedrock of trust. We take on commitments—and see them through.

We spoke with several partners; the feedback aligned: payouts land on time, terms are clear, and operations are fully in-house—so they control the pipeline end-to-end.

That steadiness breeds confidence: partners can focus on targets, knowing product quality and payment stability aren’t question marks.

5. No drama. No empty talk.

We respect our partners—and expect the same in return. Communication is businesslike and calm. Dialogue is built on mutual respect. Without respect, a successful business partnership is impossible.

Managers are available 24/7, they don’t promise the moon—they help solve tasks and overcome real obstacles.

Mutual respect truly pushes emotion to the sidelines. The dialogue stays constructive and productive. Partners can move toward their goals with confidence, knowing there’s a team of professionals behind them, ready to step in at any moment.

Our conversations with PlayamoPartners managers confirm the impression: no overpromising, no endless debates. Instead—clear answers and specific actions, regardless of the situation’s complexity. That working style breeds calm and confidence in the partnership.

6. Confidentiality as a foundation

In an industry where information = capital, data protection is a necessity.

We checked how PlayamoPartners handles this: NDAs are the default, internal security protocols are implemented, and all traffic flows and financial data are encrypted.

For partners, this means scaling without fear of leaks or compromised intel. Everything points to confidentiality being not an option, but a mandatory standard for everyone. In short: you get room to grow without worrying your playbook will walk out the door.

7. Confidence, built on terms

The strength of a partnership lies in scale and flexibility. A broad portfolio and flexible models create a resilient ecosystem focused on growth and results.

We analyzed the PlayamoPartners product stack and the stated scale: 16 in-house brands, 20+ GEOs, and 5M+ players. The terms are flexible—RevShare up to 40%, CPA up to €600, plus hybrid models.

This toolkit creates an ecosystem where partners don’t get abstract promises—they get range, choice, and predictable outcomes. It all adds up to confidence built not on slogans, but on solid, negotiated terms.

8. Built for growth

Growth isn’t a fluke—it’s a tuned system.

We looked at how PlayamoPartners works with webmasters and saw a clear pattern: 10,000+ active partners suggest growth here isn’t left to chance. Managers step in when a partner nears their current ceiling, help optimize the funnel, and pinpoint new scaling vectors.

In many cases, this leads to multiplicative FTD growth: a thousand first-time deposits stops being a limit and becomes just another milestone. Any force majeure is examined in detail, and the lessons learned are fed back into an ever-evolving system.

The message is consistent: growth is a managed process here—embedded in the model, not a happy accident.

9. We’re not for everyone—and that’s the point

PlayamoPartners is a closed club, and that’s its edge.

There’s no simple “sign-up form.” Every cooperation passes a manager’s approval; terms are shaped individually; access to exclusive offers and no-deps is reserved for vetted, reliable partners.

This isn’t exclusivity for status’ sake—it’s quality control. The result is a team composed of those who truly meet the standard, which lets the group tackle complex tasks together and deliver steady, sustainable outcomes.

10. We don’t shout. We act.

Strength lies in timely, precise decisions. Partnerships aren’t built on slogans.

Payouts are steady, with a hold of up to 2 weeks (for FB, ASO, UAC, In-App, PWA). For most sources—no delays. With that approach, predictability and stability replace flashy promises of fast, unrealistic results—and that directly boosts partner loyalty and efficiency.

The Bottom Line

We stacked the talk against the walk—and the walk holds up. The PlayamoPartners Code of Honor isn’t stage dressing; it’s operational muscle. Payouts land when they should. Terms read clean and stay that way. Data stays buttoned up. Affiliate managers roll up their sleeves and solve, not stall.

That backbone is reinforced by a well-earned reputation and the trust of 10,000+ partners. Proof that words like honesty and responsibility don’t have to live on landing pages—they can sit at the core of a long-term business relationship.

So no, the Code of Honor isn’t a clever gimmick. It’s a working standard aimed squarely at real webmaster pain points. If this industry wants to grow up, this is the kind of rulebook that should set the tone.

In a space where hype is cheap and attention is expensive, PlayamoPartners keeps the receipts: honesty, mutual respect, accountability—the tools that turn principles into infrastructure and growth into the expected outcome.

Tired of asterisks and asterisks about the asterisks? Then you might belong at  PlayamoPartners —provided you make the cut.

The post Honesty in iGaming: Myth or the New Standard? appeared first on European Gaming Industry News.