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Betmotion unveils ‘Jogos do Betmotion’ competition to celebrate 2024 Olympics
Betmotion, one of Brazil’s leading online entertainment platforms, has fired the starting gun on ‘Jogos do Betmotion’, an innovative competition that promises to engage and reward its users in a parallel event to the Paris Olympics.
Jogos do Betmotion is a competition split into qualifying heats, made up of rounds in sports betting, bingo, slots, and crash games. Each heat will consist of several rounds, where entrants can compete in their preferred vertical. The first ten placed players in each round will qualify for the grand final, securing a place within the 80 finalists. In addition to the opportunity to take part in the final, players will be awarded special prizes and recognition for their quality performances in each round.
Layrena Meglio, Director of the Operational Marketing Board at Betmotion, commented on the importance and innovation of this campaign: “We’re very excited to launch Jogos do Betmotion. This competition is not only an opportunity for our users to have fun and win incredible prizes but also a way to celebrate the spirit of the Olympics. We wish for our players to feel the same excitement and adrenaline that athletes experience. Furthermore, the structure of the qualifying phases and the diversity of game modalities ensure that everyone has a fair chance to stand out and win.”
Jogos do Betmotion will be live from 22 July to 11 August 2024.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
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