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SPORTFIVE Partners with Saudi Esports Federation

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SPORTFIVE has announced that it has partnered with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of the federation’s initiatives.

The key component of this will be providing the necessary support as the main partnership agency on Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival. The event, in Riyadh, Saudi Arabia, runs for eight weeks from July 6.

Last year Gamers8 hosted esports tournaments for PUBG Mobile, Dota 2, Fortnite, Tom Clancy’s Rainbow Six Siege and Rocket League, as well as music concerts from the Black Eyed Peas, Marshmello, J.Balvin and more. Featuring the world’s top esports organizations such as Team Liquid, G2 Esports, OG Esports and Team Falcons, the event attracted 122 million unique viewers.

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SPORTFIVE began working with SEF last year providing marketing, strategic sales support, project management, follow-up and on-site support. SPORTFIVE will look to support SEF in the development of partnership packages and commercial documents, assisting SEF in updating and maintaining marketing materials to showcase SEF and Gamers8 to potential sponsors and investors.

SEF has engaged SPORTFIVE to provide guidance on optimizing the overall strategic sales process to secure partnerships for the federation’s rights. SPORTFIVE will ensure uniform and effective strategies are implemented across all stakeholders in the market. SPORTFIVE will look to bring new strategic partners for the Gamers8: The Land of Heroes event, using its extensive network of contacts and expertise to identify and approach potential partners for SEF’s flagship event.

Mohammed Alnimer, Senior Sponsorship & Partnerships Manager at the Saudi Esports Federation, said: “The Saudi Esports Federation is pleased to continue its partnership with SPORTFIVE and looks forward to building on the work achieved last year at Gamers8. Our flagship event this summer, Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival, will continue to grow Saudi Arabia’s ambitions of becoming a global hub for esports and gaming. When partnering with international organizations, we seek those who have the same vision as us – and believe that in SPORTFIVE we have partnered with an organization understanding of our aspirations and requirements.”

Alexis Barrassin, Senior Director, Esports & Gaming MENA at SPORTFIVE, said: “At SPORTFIVE, we are thrilled to have partnered with the Saudi Esports Federation, which represents a key milestone in our efforts to further grow our presence in the MENA region. We are committed to building a long-lasting partnership with SEF and leveraging our collective expertise to deliver exceptional service to the biggest stakeholders in Saudi Arabia. This partnership continues to strengthen our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations.”

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FBM Foundation Brings Relief to Typhoon-hit Communities with a Day of Compassion and Action

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FBM Foundation led a relief operation across Luzon to support the communities affected by Typhoons Crising, Dante and Emong. Through swift mobilization, FBM Foundation prepared and distributed 1,000 relief packages, on July 27th, in Batangas City, Caloocan City, and Quezon City. This gesture offered essential support to hundreds of families facing loss and displacement.

Rapid relief, real impact

The mission was led by Pepe Costa, FBM Foundation Representative in the Philippines, and Lulu Barreras, Community Service Project Coordinator at FBM Foundation.

The first stop of the relief operation was Batangas City, where 500 relief packs were handed out to families affected by rising floodwaters. With homes submerged and communities evacuated, the FBM Foundation was warmly welcomed by the CSWDO – City Social Welfare and Development Office of Batangas City, who expressed heartfelt gratitude for the Foundation’s committed support and active role in ensuring the relief operations were conducted in an orderly and compassionate manner.

The second destination was Barangay 176-C in Caloocan City, where 200 families received emergency supplies. The area had been hit hard by poor drainage and non-stop rains. Thanks to Barangay Captain Nelfa Cabantac, the relief goods were distributed efficiently, ensuring every affected household received the necessary support.

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Finally, the team reached Barangay Talayan, in Quezon City, where 300 relief packages were delivered to flood-stricken residents. This final effort was coordinated with the help of Richard Cabugsanon, a concerned citizen who proactively contacted the Foundation to extend aid to his community.

United by compassion, our volunteers stood ready with 1000 relief packs for families in need

United by solidarity

This one-day mission was made possible by 12 tireless volunteers, whose dedication was instrumental to the success of the initiative. Their efforts ensured not only the delivery of goods but also the presence of empathy, hope, and human connection in moments of crisis.

This swift response reinforces FBM Foundation’s ongoing mission to uplift lives, promote resilience, and act when communities need it the most. From immediate relief to long-term support, the Foundation remains committed to driving sustainable, positive change across the Philippines and beyond.

Heartfelt smiles and shared strength between volunteers and families impacted by the typhoons.

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PAGCOR sends Php30M in relief aid to storm-hit families

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The Philippine Amusement and Gaming Corporation (PAGCOR) has released over Php30.41 million worth of food and non-food aid to communities devastated by the recent onslaught of heavy rains and floods in the country.

The state gaming agency reported that as of Saturday, July 26, a total of 33,250 relief packs consisting of 17,000 food packs and 16,250 non-food items have been released to local government units (LGUs) in Metro Manila and nearby provinces.

“As millions in Metro Manila and other provinces suffer from torrential rains and floods triggered by the southwest monsoon and tropical storms, we quickly mobilized our relief operations teams,” said PAGCOR Chairman and CEO Alejandro H. Tengco.

“As the government’s partner in nation-building, we are morally- and duty-bound to come to the aid of Filipinos in times of need, and that includes being one of the first responders when calamities strike,” he added.

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The LGUs that received relief assistance from PAGCOR included the City of Manila, Quezon City, Marikina, Parañaque, Cavite, Batangas, Rizal, Bulacan, Occidental Mindoro, La Union, and Laguna.

Distribution was facilitated through PAGCOR’s Imus and Angat warehouses in coordination with LGUs and logistics partners.

The agency also extended support to ACT Teachers Partylist and Nanay Partylist by providing relief goods for distribution to affected constituents.

“Our relief operations are ongoing and will continue in the coming days as we aim to reach out to more communities affected by the recent calamities,” Mr. Tengco said.

“Hopefully, we would be able to bring not just food and other essentials but also much-needed hope and support.”

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According to the National Disaster Risk Reduction and Management Council’s latest report, the recent severe weather events have affected 5.29 million people or 1.46 million families across 17 regions.

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Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display

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Joona “Serral” Sotala has been crowned the StarCraft II at 2025 Esports World Cup champion, following a 5-2 victory over Virtus.Pro’s Doh-Woo “Classic” Kim in a dominant Best-of-Nine series. 

After a tough result in 2024, Serral returned stronger to take the title. With his 2024 rival Clement “Clem” Desplanches exiting earlier in the event, Serral entered the final as the clear favourite following a flawless 4-0 fight in his semi final bout.

While Serral was expected to perform well, the level of control and dominance across the series caught many off guard. Serral started strong, claiming the first two maps of the series, with Classic able to fight back to claim two games. With the scores at 3-2, however, Serral was able to push on to claim the final two maps and secure the series win.

This victory in StarCraft II at EWC 25, confirmed his place as one of the greatest players in the game’s history. En route to the final, Serral remained unbeaten, dropping only two maps across the entire event. This also marks his third world championship title – he won his first world championship at Intel Extreme Masters Katowice in 2022 and successfully defended that crown in 2024.

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“To be honest, after a 2-0 start, I was extremely confident. A couple of hiccups did not bother me too much,” said Joona “Serral” Sotala. “It feels absolutely fantastic, this is what I came for, and this is what I got. It’s the best feeling in the world.”

Joona “Serral” Sotal earns 1000 Club Championship points for BASILISK with his victory. The win moves BASILISK up to joint eighth place as Serral manages to secure the side their first points of the Esports World Cup 2025.

The post Joona “Serral” Sotala Secures the StarCraft II at the 2025 Esports World Cup Crown Following a Dominant Display appeared first on European Gaming Industry News.

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