SPORTFIVE has announced that it has partnered with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of the federation’s initiatives.

The key component of this will be providing the necessary support as the main partnership agency on Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival. The event, in Riyadh, Saudi Arabia, runs for eight weeks from July 6.

Last year Gamers8 hosted esports tournaments for PUBG Mobile, Dota 2, Fortnite, Tom Clancy’s Rainbow Six Siege and Rocket League, as well as music concerts from the Black Eyed Peas, Marshmello, J.Balvin and more. Featuring the world’s top esports organizations such as Team Liquid, G2 Esports, OG Esports and Team Falcons, the event attracted 122 million unique viewers.

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SPORTFIVE began working with SEF last year providing marketing, strategic sales support, project management, follow-up and on-site support. SPORTFIVE will look to support SEF in the development of partnership packages and commercial documents, assisting SEF in updating and maintaining marketing materials to showcase SEF and Gamers8 to potential sponsors and investors.

SEF has engaged SPORTFIVE to provide guidance on optimizing the overall strategic sales process to secure partnerships for the federation’s rights. SPORTFIVE will ensure uniform and effective strategies are implemented across all stakeholders in the market. SPORTFIVE will look to bring new strategic partners for the Gamers8: The Land of Heroes event, using its extensive network of contacts and expertise to identify and approach potential partners for SEF’s flagship event.

Mohammed Alnimer, Senior Sponsorship & Partnerships Manager at the Saudi Esports Federation, said: “The Saudi Esports Federation is pleased to continue its partnership with SPORTFIVE and looks forward to building on the work achieved last year at Gamers8. Our flagship event this summer, Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival, will continue to grow Saudi Arabia’s ambitions of becoming a global hub for esports and gaming. When partnering with international organizations, we seek those who have the same vision as us – and believe that in SPORTFIVE we have partnered with an organization understanding of our aspirations and requirements.”

Alexis Barrassin, Senior Director, Esports & Gaming MENA at SPORTFIVE, said: “At SPORTFIVE, we are thrilled to have partnered with the Saudi Esports Federation, which represents a key milestone in our efforts to further grow our presence in the MENA region. We are committed to building a long-lasting partnership with SEF and leveraging our collective expertise to deliver exceptional service to the biggest stakeholders in Saudi Arabia. This partnership continues to strengthen our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations.”