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SIS Strikes MST Agreement to Bring Italian Gallop Derby to UK and Ireland for First Time
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with Media System Technologies (MST) to distribute the 140th edition of the Italian Gallop Derby to operators in the UK and Ireland.
It represents the first time in history that operators across digital and retail networks in the two regions will be able to accept fixed-odds bets on Italy’s biggest thoroughbred racing event.
SIS’ 24/7 Live Betting Channels are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.
Conall McSorley, Head of International Horseracing at SIS, said: “The Italian Derby is one of the premier contests in Europe, and we are delighted to bring the 140th renewal to bettors in the UK and Ireland and around the world through our partnership with Media System Technologies.
“With a rich history, the race resonates with racing fans in Italy and globally. We are sure that the increased global audience will enjoy the high-quality action from Italy’s most valuable race meeting, as we continue to expand our racing offering across the world.”
Michele Rosi, Head of Operations and Business Development at MST, said: “The distribution of the Derby di Galoppo in the UK and Ireland to major betting brands brings MST and the entire horse racing chain to a new important milestone: the distribution of an important event such as the Derby Italiano di Gallop in the natural cradle of this beautiful discipline.
“We are sure that the high value of the day of racing, enriched by the quality of the HD images, will represent the best advertisement for a relevant market such as the UK and Ireland. This is precisely the image that MST has been exporting internationally since August 2022, together with the offer of Italian racing.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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