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Finnish National Police Board Issues Conditional Fine Against Betsson Over Illegal Marketing

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Finland’s National Police Board has prohibited BML Group Ltd. from marketing its gambling services in Finland in violation of the Finnish Lotteries Act and imposed a EUR 2.4 million conditional fine to reinforce the prohibition. BML Group Ltd. is a subsidiary of Betsson AB.

The company has targeted Mainland Finland in its advertising on multiple channels and for an extensive period. The company and its subsidiaries have been presented with several opportunities to submit a statement on their views and to change their activities to comply with the views of the National Police Board. During the hearing process, the company did introduce some changes related to the marketing channels it uses for example, but the marketing targeting Mainland Finland has persisted regardless.

The National Police Board estimated that BML Group Ltd. has significant financial interest in continuing the activities and found that the illegal activities have continued for a long time regardless of the National Police Board’s previous control measures. The National Police Board has reviewed the measures undertaken by the company to reduce marketing, and they were considered a mitigating factor when the amount of the conditional fine was determined.

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The prohibition imposed by the National Police Board on BML Group Ltd. applies to materials on the Group’s websites that directly or indirectly promote the sales of gambling services in Mainland Finland. The prohibition covers all marketing communications targeting consumers in Mainland Finland, having Finnish celebrities as the face of a gambling service marketing campaign in a manner that is attractive to consumers, podcasts and video podcasts targeting Mainland Finland, and articles published with the aim of directly or indirectly promoting the sales of gambling services in Mainland Finland.

The prohibition also applies to marketing of BML Group Ltd.’s services on websites other than those owned and administered by the Group in a manner that involves the Group or its representative giving financial benefits to the marketer.

To comply with the prohibition, BML Group Ltd. must refrain from publishing new sales promotion material targeting Mainland Finland on its gambling websites, remove all previously published sales promotion material from them, and refrain from marketing on other websites in the future as well.

BML Group Ltd. will be added to the list of payment blocks administered by the National Police Board when the prohibition enters into force.

If BML Group Ltd. continues to target its marketing of gambling services at Mainland Finland despite the prohibition, the National Police Board will take action to enforce the imposed conditional fine.

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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

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Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.

One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.

With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.

Speaking on the partnership, Shevchenko said:

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“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”

Akhil Sarin, Chief Marketing Officer at Stake, added:

“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together.  We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”

The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.

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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

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Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.

The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.

These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.

The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.

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Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”

Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”

The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal.  Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso. 

Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.

Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format.  By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12.  Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’

The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.

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