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IGT Signs 10-year Contract with National Lottery in Malta
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, signed a 10-year contract with National Lottery plc, a subsidiary of IZI Group and the new operator of National Lottery in Malta. IGT also signed an instant ticket printing services contract, expected to run until June 2032, for the National Lottery’s re-launch of instant tickets into the market.
Under the terms of an initial agreement, IGT’s world-class lottery central system and retail solutions went live in July 2022, replacing a competitor’s technology. IGT collaborated with National Lottery to introduce an additional draw day for LOTTO, the most traditional and successful game in Malta, and launch two draw games Pick 3 and Super 5 4-3-2-1, the first draw games to go live in over 10 years. With the new agreements in place, IGT plans to work with the National Lottery to relaunch the Lottery’s instant ticket program and double the size of its retailer network.
“IGT’s extensive experience with achieving significant sales growth for leading lotteries such as National Lottery plc made it an ideal partner for re-establishing Malta’s National Lottery. In addition to its sophisticated lottery product portfolio, IGT’s responsible approach to innovation and sustainable growth align with the Lottery’s vision of providing unique gaming entertainment experiences to players in a responsible and safe environment. We are very impressed with what IGT has been able to accomplish for us in such a short time and look forward to further enhancing the player experience over the next 10 years,” Johann Schembri, Founder and CEO of IZI Group, said.
“National Lottery plc and IGT had an ambitious, seven-month timeline to complete a comprehensive lottery system implementation and deploy new equipment throughout Maltese retailers. Nevertheless, IGT was up for the challenge. Our technology, along with new draw-based games and features, went live in record time and on schedule. We are now focused on working with the Lottery to inspire continued sales growth responsibly through innovative technology and compelling instant ticket content that engage players,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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