Uncategorized
The Health Lottery appoints Mark Nash marketing director
Society lottery operator The Health Lottery has appointed Mark Nash as its marketing director. The new role has been created to streamline the operator’s marketing by bringing together various functions that previously fell within other roles.
Nash will play an integral part in the planned relaunch of The Health Lottery’s website this summer, as well as the introduction of its new brand identity.
Lebby Eyres, CEO at The Health Lottery, said: “I’m delighted to welcome Mark to The Health Lottery. He has a proven track record in putting together marketing strategies, plans and campaigns for companies like Aviva and Hiscox and we are confident his experience will help us transform The Health Lottery brand and better communicate our core values to our customers.”
Nash added: “My aim is to make business and marketing strategies more customer-driven; successful marketing relies on understanding and addressing customer needs, ideally in a way that the competitors cannot. At both Aviva and Hiscox I set the target audiences, mapped out customer journeys and built marketing plans around the unique value the brands had to offer. I’m looking forward to doing the same for The Health Lottery.
“I’m especially excited about the opportunity to play a role in moving this heritage brand in a fresh direction and helping transform the business into a brand powered by innovative products and high-quality digital experiences for customers. My goal is to work with Lebby and the rest of the team to create a clear marketing strategy that is able to drive the business further forward and deliver growth.”
Nash was previously head of marketing strategy and planning at Aviva, within general insurance. He created the team from scratch and was responsible for managing a £10 million-plus budget. Prior to that, he was a senior marketing strategist at insurer Hiscox for six years.
His background also includes marketing positions at Samsung Electronics, Shine TV and News UK. His achievements include project managing large-scale advertising and PR campaigns supporting high-volume customer sales, such as those for The Sun’s £9.50 holidays and Samsung’s launch of the first industry smartwatch.
Powered by WPeMatico
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
-
Africa5 days agoSouth Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform
-
Balkans5 days ago
CT Interactive Shortlisted in Two Categories at BEGE Awards 2024
-
21VIRAL5 days ago
21VIRAL Integrates Air Dice Group Games
-
Balkans5 days ago
NOVOMATIC Presents New Gaming Highlights at the BEGE
-
Latest News5 days ago
Stakelogic Wraps Up Deal with Bet25.dk
-
Amusnet5 days ago
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru
-
Chris Christie5 days ago
Chris Christie bets on Texas to approve OSB in 2025
-
Balkans4 days ago
Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products
