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Gaming Americas Weekly Roundup – April 24-30
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Location identity company Incognia announced its entrance into the regulated US gaming market with the launch of its integrated geolocation compliance and account security solution.
Continent 8 has expanded its Atlantic City data centre footprint, adding 30% more capacity. The stage three expansion, approved by the Casino Reinvestment Development Authority, has seen a 5330 sq ft Modular Data Centre addition to the site.
PENN Entertainment unveiled an enhanced customer loyalty programme, PENN Play, replacing its mychoice branded programme. The new programme greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.
NorthStar Gaming Holdings has announced that it has entered into an advisory agreement with Blue Sky Trading & Consulting Ltd to provide advisory services to NorthStar relating to capital markets, including capital raising and mergers & acquisitions.
Yahoo has acquired Wagr, a peer-to-peer sports betting app focused on making gaming social and accessible. The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.
Bally’s Corporation announced that the Bally’s Twin River Lincoln Casino Resort officially opened 40,000 square feet of new gaming space in a landmark expansion of its casino floor.
Las Vegas Sands has signed a preliminary deal for a 99-year contract for the usage of Nassau Veterans Memorial Coliseum, with a plan to develop an integrated resort with a casino on Long Island.
New Partnerships
International Game Technology announced that it has signed a licensing agreement with the Maine State Lottery for IGT’s patented Cash Pop draw-based game.
The National Hockey League has entered into a partnership and strategic investment with games provider Low6. Low6 will be the official free-to-play games partner of the league and will continue to develop and support NHL games on its platform.
ENV Media announced its latest strategic partnership with KTO Group, a prominent leader in the Brazilian iGaming industry. Through this joint venture, ENV Media will expand its footprint into the thriving iGaming market of Brazil.
IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League and been appointed as its official integrity partner.
New Appointments
Rush Street Gaming announced that Atlantic City, NJ casino executive Joe Lodise is the new general manager of Rivers Casino & Resort Schenectady.
Mohegan Sun has appointed David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernisation initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004–2010.
GLl has appointed Alicia Monahan as client services executive. Monahan will be based at GLI’s Las Vegas lab with the client services team. Monahan brings valuable operator, technical and change management experience to GLI. Most recently, she served as Release and Deployment Manager for Resorts World Las Vegas, where she directed several aspects of the luxury property’s change management and project management processes.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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Australia6 days agoAUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
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Latest News6 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
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FreezeNova4 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
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Asia6 days ago
Former Thai Police Chief Torsak Faces Investigation for Bribery
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Compliance Updates6 days ago
JCM Global Receives Approval to Operate in West Virginia
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Delaware North6 days ago
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
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Baltics5 days ago
Evoplay expands Baltic presence with new Optibet collaboration
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Latest News6 days ago
Review Published Assessing the Interventions for the Treatment of Gambling Harms
