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Gaming Americas Weekly Roundup – April 24-30

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Location identity company Incognia announced its entrance into the regulated US gaming market with the launch of its integrated geolocation compliance and account security solution.

Continent 8 has expanded its Atlantic City data centre footprint, adding 30% more capacity. The stage three expansion, approved by the Casino Reinvestment Development Authority, has seen a 5330 sq ft Modular Data Centre addition to the site.

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PENN Entertainment unveiled an enhanced customer loyalty programme, PENN Play, replacing its mychoice branded programme. The new programme greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.

NorthStar Gaming Holdings has announced that it has entered into an advisory agreement with Blue Sky Trading & Consulting Ltd to provide advisory services to NorthStar relating to capital markets, including capital raising and mergers & acquisitions.

Yahoo has acquired Wagr, a peer-to-peer sports betting app focused on making gaming social and accessible. The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.

Bally’s Corporation announced that the Bally’s Twin River Lincoln Casino Resort officially opened 40,000 square feet of new gaming space in a landmark expansion of its casino floor.

Las Vegas Sands has signed a preliminary deal for a 99-year contract for the usage of Nassau Veterans Memorial Coliseum, with a plan to develop an integrated resort with a casino on Long Island.

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New Partnerships

International Game Technology announced that it has signed a licensing agreement with the Maine State Lottery for IGT’s patented Cash Pop draw-based game.

The National Hockey League has entered into a partnership and strategic investment with games provider Low6. Low6 will be the official free-to-play games partner of the league and will continue to develop and support NHL games on its platform.

ENV Media announced its latest strategic partnership with KTO Group, a prominent leader in the Brazilian iGaming industry. Through this joint venture, ENV Media will expand its footprint into the thriving iGaming market of Brazil.

IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League and been appointed as its official integrity partner.

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New Appointments

Rush Street Gaming announced that Atlantic City, NJ casino executive Joe Lodise is the new general manager of Rivers Casino & Resort Schenectady.

Mohegan Sun has appointed David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernisation initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004–2010.

GLl has appointed Alicia Monahan as client services executive. Monahan will be based at GLI’s Las Vegas lab with the client services team. Monahan brings valuable operator, technical and change management experience to GLI. Most recently, she served as Release and Deployment Manager for Resorts World Las Vegas, where she directed several aspects of the luxury property’s change management and project management processes.

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The anatomy of a high-performing iGaming platform: a guide from Slotegrator

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Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.

In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.

So what are they?

Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.

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Key frontend elements include:

  • Branding (visitors should understand the idea from the first glance)
  • Navigation (everything should be simple and easy to find)
  • Transparency (players must have easy access to relevant information)
  • Localization (adoption of language, currency and cultural norms).

If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.

New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.

“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Slotegrator’s guide also includes several key checklists:

  1. Essential frontend functions
  2. Key backend features
  3. Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.

Download the guide via the link.

ABOUT THE COMPANY

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Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.

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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS

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The Philippine Amusement and Gaming Corporation (PAGCOR) has ordered the immediate dismantling of all billboards and out-of-home (OOH) gambling advertisements in its intensified efforts to regulate gambling-related promotions in public spaces.

In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.

The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.

“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.

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“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”

The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).

The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.

“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.

“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”

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The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.

The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.

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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

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Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions,  announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.

Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.

The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.

Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.

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The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.

Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”

The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.

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