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Gaming Americas Weekly Roundup – April 17-23

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Alcohol and Gaming Commission of Ontario (AGCO) is proposing changes to its internet gambling advertising standards, restricting the participation of athletes and celebrities advertising online casinos and sports betting.

SuperBook successfully completed a controlled demonstration of its mobile sports wagering platform, resulting in the Maryland Lottery and Gaming Control Commission issuing a mobile sports wagering license to its parent company, SBOpco.

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Kindred Group plc has received final approval for its proprietary gaming platform from the New Jersey regulator, the Division of Gaming Enforcement (NJDGE). The approval is an important step towards rolling out the Kindred platform across Kindred’s North American footprint.

As part of PENN Entertainment’s ongoing commitment to supporting veterans and active-duty military, the company has created PENN Entertainment Military Scholarship at Penn State Berks. The scholarship will be endowed through a multi-year $50,000 commitment and further supports the local Berks County community where PENN’s corporate headquarters are located.

MegaPari has arrived in Canada, offering an enhanced bonus portfolio to new users, which exemplifies the platform’s dedication to providing the best possible gaming experience. The brand holds a license from the Government of Curacao and boasts a sportsbook that offers over 16,000 live sporting and non-sporting events.

Partnerships

Light & Wonder Inc. announced that it will partner with Naskila Casino – the “Luckiest Spot in Texas” – to install a variety of high-tech systems’ products throughout the casino located in Livingston, Texas, just 90 miles from Houston.

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The Canadian Premier League (CPL) announced tonybet as its Official Sports Betting and Online Casino Partner, marking the beginning of a multi-year deal between the League and the international online gaming company.

Online sportsbook Blaze has become a main sponsor of Santos FC. The two-year deal will see the online sports betting company’s branding appear on both the men’s and women’s first team kits.

MOONTON Games has partnered up with the United States Esports Federation (USEF), a wholly owned subsidiary of the Network of Academic and Scholastic Esports Federations (NASEF) for the IESF World Championships 2023.

Catena Media has announced a long-term partnership to provide online sports betting and casino content to Lee Enterprises, one of the largest newspaper publishers in the US.

Gaming Society and On Her Turf announced the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.

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The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.

Kindred Group has announced the launch of its retail operation at the Swinomish Casino & Lodge in Washington State. This marks the first phase of the company’s partnership with The Swinomish Tribe, following a six-year agreement announced in October 2022.

Tipico Sportsbook announced that it is partnering with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race on Saturday, July 8 at the Mid-Ohio Sports Car Course.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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