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Dutch Government Approves Online Gambling Ad Ban

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The Dutch government has published the full draft of its ban on “untargeted” advertising and recruitment by licensed betting companies in the Netherlands, setting a start date of July 1.

From that date, operators in the Netherlands will have to adhere to a much stricter advertising policy. Measures include a ban on televised advertisements and marketing in public places, such as via billiards and on printed media.

Bookmakers will have a little more leeway with online and social media advertising. Companies can continue to do so, but must be able to prove that any material is targeted to audiences aged 24 and older.

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The document was submitted to the Hague on April 5 by Franc Weerwind, Minister for Legal Protection at the Ministry of Justice and Security, the long-term architect of the legislation.

Following the regulation of the Dutch online market on 1 October 2021, political observers in the Netherlands have voiced concern about the increase in advertising after the first licences were issued.

Explaining the rationale behind the new restrictions on the Dutch online betting sector less than three years into maturity, Weerwind outlined that “the amount of advertising for remote games of chance has increased sharply”.

“Addiction care and people who have experience with addiction problems have indicated that they have difficulty with the large amount of untargeted advertising,” the Minister wrote.

“Research also shows that advertising for remote games of chance is often seen through channels with a very wide reach. As a result, people with addiction problems for games of chance can hardly escape a confrontation with games of chance advertising in their daily lives.”

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Weerwind did acknowledge that advertising fulfils a core function of the KOA Act legislation which regulated the market back in 2021, that being promotion of the regulated offering.

“It should be noted that it is difficult to quantify the exact consequences of the large amount of untargeted advertising and its broad and untargeted reach,” Weerwind continued.

“This is primarily because it is not yet clear how large the number of players that play on the illegal market are and have played in the past.

“It is clear that many Dutch people already played with illegal providers before the market opened, but it is unclear how large this number is exactly, how many players have since switched from illegal to legal providers and what growth of new players there has been.”

Both the government and KSA have observed that marketing by licensed bookmakers directs punters to legal operators that adhere to the player protection standards enforced by the Kansspelautoriteit (KSA) gambling authority.

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However, legislators and addiction treatment specialists’ main concerns are that advertising may be too far-reaching, potentially exposing young people – meaning those aged 18-24 – and under-age consumers to age-restricted betting products.

By confirming the July 1 launch date for the advertising clampdown, Weerwind remains on track with his most recent legislative objectives, having said in March that the ban would come into force no later than this day.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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