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MiFinity enhances the customer experience with a new payment app
MiFinity, the secure payment company, has launched its new mobile app and desktop UI, providing customers with the most innovative and intuitive user experience available in the market today.
CEO of MiFinity, Paul Kavanagh, said: “Earlier last year we set our UX team a challenge: to develop an app that utilises the latest technology available in the app market, that delivers a best-in-class user experience, provides customers with clean and intuitive design, and ultimately maximises conversion funnels so customers can make quick and secure payments.
“I’m excited that the team has delivered on every front and that our new native app and desktop experience is live now. New features include an updated home screen that allows customers to monitor all their transactions, personalised offers, biometric authentications, and a faster sign-up process for new users.”
Using the latest app architecture, the MiFinity app provides customers with an enhanced and secure experience that makes managing online payments simple. Its intuitive layout and design allow customers to deposit funds, make payments and send money quickly and securely.
The minute a customer downloads the app, the experience is optimised for a frictionless payment journey. Signing up for a MiFinity eWallet takes seconds, and biometric login is fast and convenient and provides customers with an added layer of security. From the homepage, customers have complete visibility of all their recent transactions and can easily choose the services they require to manage their money.
As well as enhancing the app’s functionality, the MiFinity team has also added a special offers section, which is personalised for each customer. Here customers can find tailored offers available from MiFinity merchants, accessible with just a click in the app. With the support of MiFinity’s marketing team, merchants can promote special offers to attract new customers and build brand loyalty with existing ones.
Paul Kavanagh explained: “In-app promotions in an eWallet are a great way to reach your customers, whether for customer acquisition or retention. Our new special offers feature can develop highly personalised campaigns for our merchants based on meaningful data such as the customer’s transaction history. This is good for everyone; the customer receives offers that they’re genuinely interested in, and the merchant can get their brands in front of the app’s most engaged users.”
MiFinity has also announced that work has started on developing a new iFrame. This will enable more functionality and increase conversions, aligned with the company’s commitment to enhancing the customer experience. The new MiFinity iFrame is planned to launch later this year.
Paul Kavanagh added: “We are committed to investing in our product roadmap with the mission to make the payment journey simple and secure for our customers. Our customers are also our partners’ customers, so everything we do to enhance the user experience is aligned with a frictionless payment journey and improving conversions.”
The new version of the MiFinity app is available to download on the Apple App Store and Google Play Store.
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A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
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The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
A company-wide commitment that will guide all its locations and future sustainable initiatives.
Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.
This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.
Key focus areas include:
- Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
- Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
- Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.
With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.
The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.
Solitics has launched In-Game Pulse, a powerful tool that allows operators to turn real-time sports moments into high-impact engagement with bettors.
With In-Game Pulse, operators can respond to goals, plays and key events with personalised in-play betting offers, delivered to players when their attention peaks, not after.
It’s powered by Solitic’s new Follow Engine, which tracks what each bettor is interested in and then automatically delivers tailored campaigns based on those interests.
This means marketers build just one journey, rather than separate ones for each possibility.
In-Game Pulse works by connecting an operator’s user data with a live sports feed, then the Follow Engine adapts a single flow to match each user’s interests in real time.
Marketers can then trigger journeys based on the most important moments in a game – a goal, red card – as and when they happen, meaning they are no longer limited to just user behaviour.
The best part is that each campaign is tailored to the individual bettor, and based on the teams, athletes and events they care about.
This makes In-Game Pulse the perfect solution for personalised in-play betting engagement.
This is an example of how it works.
A team scores a goal.
All users with that team in their favourites list get notified instantly.
The messaging is kept really simple:
“Big Moment! Your team just scored. Want to double down on the momentum?”.
The great thing about In-Game Pulse is that it’s not a workaround or a third-party add-on; instead, it sits within Solitics’ engagement flows.
This means operators and their marketing teams can deliver hyper-personalised campaigns at peak interest, with the speed and control that Solitics has built its reputation on.
Guy Shemer, VP Product at Solitics, said: “In-Game Pulse will change the game for how marketers engage players with in-play betting communications and offers.
“In the past, they have had to map out multiple journeys, and this has created a tremendous amount of work, let alone the challenge of pushing communications at the right time.
“In-Game Pulse does all the heavy lifting here, allowing marketers to engage players in the moment and when their attention peaks, not after.
“In short, it allows operators to go beyond their own data and react instantly to live sports moments – moments that can drive betting activity.”
The post Solitics launches In-Game Pulse for personalised in-play betting offers appeared first on European Gaming Industry News.
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