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Norway Expected to Authorise DNS Blocking
Director of the Norwegian Lottery Authority Henrik Nordal said that the government is “in favour” of granting the body new powers to DNS block unlicensed sites, with a speculated implementation date of January 2024.
The new powers granted to the Norwegian Lottery Authority would mark the end of a process that began close to two years ago, when Norway first put DNS blocking unlicensed sites to consultation.
Nordal argued that unlicensed gambling sites represented a particular danger to Norwegian customers due to the “aggressive” nature of the games that make it possible to lose a large amount of money in a short time period.
Highlighting a 2019 population survey, Nordal highlighted the fact that 55,000 Norwegians currently struggle with a gambling problem, while 122,000 are at risk of developing one. Subsequently, problem gambling costs the Nordic country KR5.0bn (€440m) per year in societal costs.
“DNS blocking makes the riskiest gambling games less available and thus protects Norwegian players. It also means that many people are not aware of the risk of playing with the illegal gambling companies. With DNS blocking, the players will be notified and stopped when they are on their way to such a money game. This is an effective information measure that will also have a preventive effect,” Nordal said.
In addition to the blocking Nordal emphasised other measures implemented to mitigate the unlicensed sector in Norway. These include a ban on television advertising and a payment intermediary ban that led to a number of banks severing commercial relationships with the gaming businesses.
“We are getting more and more tools and collectively we see that this has a good effect. We have advocated introducing DNS blocking as soon as possible, because it is a good measure,” said Nordal.
Once the new regulations come into force in 2024, gambling businesses that do not cease from broadcasting unlicensed gambling into Norway will be subject to DNS blocking orders.
The Authority said that it intends to use the intervening time to conduct legal proceedings against such organisations with the threat of a compulsory fine if they do not halt their activities, as the regulator has imposed on Unibet and Betsson in the past.
“We will give this work high priority. When it concerns companies that intend to withdraw from Norway and have implemented measures that show that it is real, we will prioritise guidance over reaction and DNS blocking,” Nordal added.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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