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Better Collective Acquires Skycon Limited and Upgrades its Financial Targets for 2023

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In order to realise the vision of becoming the Leading Digital Sports Media Group, Better Collective expands its efforts within digital display advertising by acquiring Skycon Limited for a total consideration of up to 45m GBP.

Upgrade of financial targets 2023

Skycon Limited will be consolidated into the Better Collective Group. Better Collective upgrades its financial targets for 2023 as follows:

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Revenue of 305-315m EUR (previous 290-300m EUR)

EBITDA before special items of 95-105m EUR (previous 90-100m EUR)

Net debt to EBITDA before special items <2.0 (unchanged)

About Skycon Limited

Skycon Limited (Skycon) is a British company founded in 2017 and is run out of Newcastle-under-Lyme, England. The company specialises in display advertising with an “audience-based” approach, which is paid advertising on channels such as sports media. Skycon’s approach is highly complementary to Better Collective’s existing Paid Media approach with a “search engine-based” approach. The acquisition will increase the addressable market for Better Collective’s Paid Media division and will further increase its value proposition towards the Group’s diverse business partners.

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Better Collective will integrate the business into its existing Paid Media operations and will take over Skycon’s substantial recurring revenue share database. Skycon has seen great growth, which Better Collective expects to fuel further with several cross-selling synergies, while also improving its own business through operational synergies.

Synergy highlights

  • Skycon has solely worked with one sportsbook and Better Collective will expand this to its global network of sportsbooks.
  • Better Collective will be able to broaden the geographical scope of Skycon for instance into the US.
  • Better Collective will redirect future new depositing customers (NDCs) to its best-in-class global sportsbook agreements, which will increase the value per future NDC delivered.
  • Skycon will be utilised on the AdTech platform which Better Collective is currently building.

Jesper Søgaard, Co-founder & CEO of Better Collective, said: “We have invested heavily in growing our Paid Media division to reach its current significant scale, while we also have invested in moving revenues to recurring revenue share contracts. During the past year, our efforts have proven successful and acquiring Skycon will be highly synergistic to this journey. Skycon is a great business, which is built on Better Collective’s favored revenue share model. It is a perfect fit as we can leverage our leading skill set within media buying to grow Skycon’s revenues. We also see a clear path to further growth as the asset can be scaled across more of our business partners, into new territories, and optimized with our unrivaled first party data in sports media. This acquisition will further deepen our moat.”

Transaction details

Better Collective will pay up to 45m GBP on a cash and debt free basis, including an upfront cash consideration of 25m GBP and up to 20m GBP in earn outs. The earn outs are based on certain financial performance targets in the 12 months post closing period. The acquisition will be funded by cash, and the earn-out is estimated to be at least 50% financed by the existing revenue share database.

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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

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Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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