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Second Chamber, Greg Ciach’s new studio, will specialize in creating AA games of a new genre

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Greg Ciach and Krzysztof Czulec established Second Chamber, a studio dedicated to creating double-A games in the genre of Wanderer Adventure Game (WAG), which allows you to experience adventures in a world that lives independently of the player. WAGs will be constructed modularly, which will allow optimization of the production costs of subsequent titles. Ultimately, the company will be listed on NewConnect instead of Pixel Crow Games.

Second Chamber will be a company operating in the area of ​​AA games. Grzegorz Ciach and Krzysztof Czulec, who run the company, are experienced specialists, previously associated with Techland, Amber Studio, and Platige Image, among others. The project is co-created by triple-A game developers who have worked on world-class hits (The Division, The Division 2, Frostpunk, Frostpunk 2, Pure Farming 2018, Motorstorm, Torment: Tides of Numenera, Mortal Kombat 11, Gamedec, Sniper Contracts 2, Medal of Honor, The Sims and FIFA). Other key players in the project will be revealed after their binding contracts expire.

As the result of the review of strategic options, Movie Games together with the president of Pixel Crow Games Damian Gasiński, and the chairman of the Supervisory Board of Pixel Crow Games Maciej Miąsik, decided, for the benefit of the cooperation, upon the sale of shares in the daughter company to the new managers of Second Chamber.

The new entity will receive support from Movie Games in the form of opportunities to use Pixel Crow Games for the development of the studio. The creators of Second Chamber will become the owners of Pixel Crow Games. Following the closing of the transaction, Movie Games will hold a 12.5% ​​stake in the new entity.

“As a result of the current review of strategic options, Pixel Crow Games’ debts have been discharged, and thus significant funds will return to the Movie Games capital group. Subsequently, Movie Games will no longer consolidate the losses of Pixel Crow Games resulting from the reverse acquisition, which will have a significant impact on the consolidated result of the capital group,” comments Mateusz Wcześniak, president of the Movie Games capital group. “Most importantly, we will have shares in a large project, which will include world-renowned specialists. Movie Games will not only play an advisory role but will also be a beneficiary of the know-how that will appear in the capital group,” Wcześniak adds.

On behalf of Movie Games, Mateusz Wcześniak (new Chairman), Dr. Kamil Gemra, and Piotr Gnyp will sit on the Supervisory Board of Second Chamber.

Legendary gaming journalist Dariusz Michalski, or “Sir Haszak,” will also join the Supervisory Board. He was associated with cult Polish gaming magazines such as “Bajtek”, “Top Secret” and “Gambler”.

“The involvement of top Movie Games managers in the supervisory body is a reflection of the high faith in the long-term effects of the appearance of such an experienced project in the capital group,” explains Dr. Kamil Gemra, Chairman of the Supervisory Board of Movie Games.

Second Chamber has created a three-stage development plan for approx. 5 years, modeled on such specialized developers as Paradox Development Studio, which became the pioneer and leader of the grand strategy genre. Second Chamber will operate in the area of ​​the genre it has identified.

There is an as-yet-unnamed type of game on the market that attracts millions of players. It is represented, for example, by Mount&Blade 2: Bannerlord or Sid Meier’s Pirates. These titles have more in common than just loyal fans and great reviews. The set of genre features that connect them allows you to experience a great adventure in a vibrant, multi-layered world. However, these games are still described with a set of generalities: RPG, survival, open world, simulation, etc. Second Chamber has its own name for the genre: Wanderer Adventure Game,” says Greg Ciach, CEO of Second Chamber. “Using a strategically planned modular production process, we plan to define its features, iteratively produce larger and larger titles and dominate the genre in less than a decade, so that every new title released in this area will be compared to our games.”

The main features of Wanderer Adventure Game titles are:

  • a committed gaming community, producing many mods and ensuring the long life of games;
  • open world cheaper to produce than competing solutions thanks to the symbolic representation of the journey on a visual map instead of a fully modeled world;
  • emergent gameplay and narrative, i.e. scenarios and situations that naturally result from the actions of the player and the game’s NPCs living their own lives;
  • the sandbox nature of the game, allowing you to play dozens of unique campaigns lasting hundreds of hours;
  • a narrative mode that supports the sandbox, in which the player receives a compact, several-hour story that uses the same systems.

Initially, the studio is going to have 40 employees. Then, within three years, it will develop a second team and increase the staff to approx. 100, in order to lead three teams with a total of about 150 people within five years. The first game will be a test of the modular approach to the production of games in the genre. It will be followed by a game that will serve to develop and polish the tools. The third title is to define the genre and to establish Second Chamber as its dominant force.

Movie Games will provide support through its managers in the field of marketing, production, and quality control. Cooperation will be carried out as early as the concept stage to ensure full synergy and coordination of activities in every area.

“For Movie Games, this is another step on the path of implementing the strategy of moving the company towards the AA area, which was announced some time ago. This, apart from the huge monetization potential of such titles, will ultimately significantly distinguish us on a market rich in companies creating indie games,” says Mateusz Wcześniak, President of the Management Board of Movie Games.

“You can observe that the current game dev market is saturated with indie companies. Observation of listed companies, on the other hand, shows that AA studios are more frequently noticed and appreciated. Therefore, the cooperation around Second Chamber fits in with our business strategy,” comments Dr. Kamil Gemra.

“I met Greg a few years ago while working for another publishing house. We always wanted to work together, so when I heard that he was going to set up his own studio, I immediately thought of Movie Games as a capital group providing an opportunity to implement such ideas. I am glad that after several weeks of talks, this idea is becoming a reality,” says Piotr Gnyp, CMO Movie Games.

For some time now Second Chamber has been quietly recruiting for its first production.

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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.        

What is Model Context Protocol (MCP)

MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.

How MCP Enhances AI Integration in Affiliate Marketing

The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.

The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.

Real Impact of AI-Powered Affiliate Management

Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”

About ReferOn

ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite

of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.

The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.

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SimplePlay Announces Strategic Partnership with Timeless Tech

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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.

As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.

“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech

“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”

With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.

The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.

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Lottomart to Welcome NetGaming’s Standout Slot Portfolio

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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.

Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.

As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.

Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”

Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”

The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.

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