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The Mill Adventure Expands Betpool Feature to Sportsbook

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The Mill Adventure, platform and white label solutions provider, has expanded its Betpool feature to sportsbook.

Following its breakthrough in the casino vertical, The Mill Adventure is ready to carry its flagship feature’s success over into the sports betting space. Going live first on casinobud.com — The Mill Adventure’s white label partner brand — in November last year, Betpool for sportsbook kicked off its first official session with a group of over a hundred participants betting together on football. An instant hit, Betpool’s successful launch was witnessed once again by more than 120 players who pooled a group bet during the opening match of the highly-anticipated 2022 FIFA World Cup.

“Augmenting our Betpool feature and introducing this in time for the World Cup provided us with valuable data and insights on the new heights that sportsbook can reach, by integrating social elements into traditional betting. We’re excited to share more results as more partners and their players explore and embrace the idea of a social, sports betting experience,” Bjørnar Heggernes, Head of Gaming at The Mill Adventure, said.

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Since launching in 2020, Betpool has found success and a loyal following among casino streamers and regular players alike, with content creators streaming their gaming sessions on Twitch, YouTube and other popular platforms. The first of its kind, Betpool pioneered a unique proposition in the industry — interacting with other players and being part of a community has become just as significant and engaging as the gameplay and rewards.

With Betpool, players can create and join each other’s group sessions, securely pool their funds and instantly split any winnings. Professional streamer or not, anyone can lead a session and directly livestream it on multiple platforms, as well as get access to a host of other functions such as chat, real-time notifications and more.

“We’re able to tap into the growing appeal for players to connect and compete with like-minded sports fans from all over the world through Betpool. For our partners, this means securing new strategies and initiatives for player engagement and loyalty, as well as attracting a fresh demographic to their brand and the sports betting space,” Heggernes said.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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