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Immersive Gamebox launches new loyalty card program for customers, known as the “Purple Card”
Immersive Gamebox, the world’s first immersive entertainment platform, reinventing how group-play video games are experienced, has launched a new loyalty program “Purple Card” scheme, which is available to all who visit one of our five UK venues.
The loyalty card is offered to anyone who has played a game at Immersive Gamebox and entitles cardholders to a range of impressive discounts, including 50% off merchandise and drinks, free upgrades when slots are available, 20% off their next game, and much more.
Those that do opt into the scheme will become an “Immersive Insider” and the recipient of a Purple Card – a metal card, built to last, with a unique barcode, that links to the Insider’s online profile.
Immersive Gamebox has a growing library of licensed and original IP games created by an in-house studio team. This includes partnerships with Rovio Entertainment introducing the first-ever life-sized slingshot Angry Birds game and the hugely popular launch of Squid Game for ages 16+, in partnership with global streaming giant Netflix.
Immersive Gamebox has 20 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without any bulky headsets.
After the launch of the loyalty program, co-founder and CEO of Immersive Gamebox, Will Dean said: “We’re thrilled to have launched our new loyalty program, rewarding customers who return to one of our many venues, through a range of fun perks.
“Picking up one of our new Purple Cards will enrol you to our exclusive and treasured club, the“Immersive Insiders”, which will enable you to access a range of savings across our games and merch, in a time when everyone can use an extra bang for your buck!”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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