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October marks the pinnacle of global iGaming activity, according to new data from market intelligence ecosystem Blask.

The survey, which draws upon data from 107 countries tracked by Blask, found that October was the industry’s biggest month in 37 different markets, including Italy, Mexico and the Philippines.

The peak in activity is credited to the football season, which is in full swing during the month including two Champions League rounds, the latter stages of the Copa Libertadores, international fixtures and the usual domestic fixtures.

December came in second place, topping the ranking in 22 markets – including France, South Korea and Denmark – buoyed by the holiday season and a busy schedule in the Premier League.

Sixteen markets, including Spain, Nigeria and Malaysia, recorded September as their markets’ busiest month, driven by enthusiasm at the start of the new football season.

Max Tesla, co-founder and CEO of Blask, said: “Seasonality has always influenced player behaviour, but seeing it mapped across more than a hundred markets gives the industry a much clearer picture of how demand ebbs and flows. October’s dominance shows just how central football is to global engagement. This kind of insight helps operators plan smarter, time their campaigns better and ultimately understand their customers in a more meaningful way.”

The ranking comes from Blask’s new Seasonality widget in Blask Index Trends, which aggregates monthly market activity and visualizes daily and hourly “heat maps.” The data covers the period from early 2024 to today.

The post October is the global peak of iGaming activity, new Blask data shows appeared first on European Gaming Industry News.

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SpringbokCasino.co.za is launching a uniquely wild celebration this December! South Africa’s premier online gaming destination unveils its festive feature, “The Great Wild Gift Exchange,” and is giving players a double gift: a heart-warming adventure and 25 Free Spins to join the fun. As the theme goes, “When the wild decides to give, surprises are guaranteed,” and this promotion is no exception.”

This Christmas, the bushveld is buzzing and the animals are embarking on a grand gift exchange, but with their own wild flair. From a lion gifting mirrors, to a penguin with a cool pair of shades, each creature’s idea of the perfect present is as unique as they are. This celebration is a charming tale of connection, kindness, and the joyful chaos that ensues when the wild decides to give.

To make the festivities more exciting, Springbok Casino is giving every player a gift to kickstart their own fun: 25 Free Spins on the popular game, Hot Pots Master!

“We wanted to capture the magic and sometimes hilarious misunderstanding of gift-giving, but with a true South African spirit,” said Daniel Van Wyke, Springbok Casino Manager. “The Great Wild Gift Exchange is a light-hearted story that reflects our community, and the 25 Free Spins are our way of saying thank you to our players and inviting them to join the party.”

Unwrapping the Weekly Tales

The story unfolds over five weeks, with a new chapter of festive fun and a reminder of the 25 Free Spins offer.

• Week 1: The Lion’s Mirror
  The proud lion believes he has found the most valuable gift of all: a mirror showing the “king of the jungle.” This tale explores the surprise of receiving a gift meant for oneself, teaching a lesson in self-reflection.
• Week 2: The Penguin’s Shades
  A penguin, having visited distant shores, returns with stylish sunglasses for his sun-drenched friends. This humorous story highlights how the most thoughtful gifts can sometimes be the most impractical, yet are given with pure love.
• Week 3: The Elephant’s Feather
  The mighty elephant carefully presents a delicate, beautiful feather to his friend. This chapter celebrates the beauty of a gift that is light as air but carries the weight of true friendship and consideration.
• Week 4: The Meerkat’s Mystery Box
  The ever-inquisitive meerkat doesn’t give a gift, but an experience—a mysterious, unmarked box that causes both tension and excitement, proving that anticipation can be the greatest present of all.
• Week 5: The Great Wild Gift Party
  All the animals come together to exchange their wildly mismatched presents. In the resulting chaos of mismatched gifts, they discover that the real gift was the laughter and connection they shared all along.

Join Springbok Casino this December for “The Great Wild Gift Exchange”.  It’s more than just a promotion; it’s a celebration of community, surprise, and the season of giving.

DECEMBER FREE SPINS (No Deposit Required)
25 Free Spins on Hot Pots Master
Coupon Code:  GIFTEXCHANGE

The post Springbok Casino Unveils ‘The Great Wild Gift Exchange’ for a Festive December with 25 Free Spins on Hot Pots Master appeared first on European Gaming Industry News.

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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.        

What is Model Context Protocol (MCP)

MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.

How MCP Enhances AI Integration in Affiliate Marketing

The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.

The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.

Real Impact of AI-Powered Affiliate Management

Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”

About ReferOn

ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite

of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.

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