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Dutch Gambling Ad Ban to Enter into Force by July 1
Franc Weerwind, the Dutch minister for legal protection, has pledged that the country’s ban on untargeted gambling ads will come into effect by July 1 at the latest. That’s the same date that neighbouring Belgium also plans to introduce a gambling ads ban.
Weerwind made the statement in a written response to parliamentary questions. Announced in July last year, the ban will initially cover all advertising on television, radio and in public places. Football sponsorship will be phased out by 2028.
The ban had been due to come in on January 1 but was delayed due to extended consultation. MPs had been calling for the ban because of the public response to the saturation of gambling adverts that followed the launch of the Netherlands’ online gambling market in October 2021.
Previously several MPs have called for the implementation of a “two strikes and you’re out” approach to operators who breach advertising rules, which would see operators’ licences revoked after a second breach. However, Weerwind argued that penalties must be “proportionate”.
He noted that the regulator, the KSA, may already issue binding instructions to operators as well as periodic penalty payments and fines.
He said: “This requires customisation and I think it’s important that the regulator has the scope to provide this customisation. A two-strikes-you’re-out model does not fit with that.”
He added: “I am committed to more information. In collaboration with the KSA and the ministry of health, welfare and sport (VWS), I am exploring how we can raise awareness of the risks of online games of chance among young people.
“In order to not encourage this group to participate, I look at targeted activities that are also largely intended for the environment of young people, such as teachers and parents. I am in discussion with various parties about this, including addiction experts and experts in the field of financial health.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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