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NBA star Giannis Antetokounmpo has become Betano’s first-ever global brand ambassador.

Antetokounmpo – who is a two-time NBA MVP and 2021 NBA Champion – joins the online operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.

The Milwaukee Bucks superstar, widely known as The Greek Freak, and Kaizen Gaming, Betano’s parent company, share a common Greek “heritage” as well as a true success story in the international playing field. In just less than a decade, Kaizen Gaming has risen from a start-up in Greece to a global player, currently active in 12 countries throughout Europe, Latin and North America. In 2022, the company was also recognised as the Operator of the Year in the EGR awards.

“I take my endorsements seriously and always aim for partnerships that mean something to me. In Betano I have found a great fit, not only in our shared passion for sports but also in our drive and dedication for continuous improvement,” Giannis Antentokounmpo said.

“We could not have asked for a better global brand ambassador for our brand Betano. Besides being the best active basketball player in the world, Giannis embodies all that we value at Kaizen Gaming, and that is hard work, commitment, continuous improvement and above all, humility. While our fields might be different, we see in him all that we stand for and aim our brand and our company to be, a top international player with both feet on the ground,” George Daskalakis, Co-Founder and CEO of Kaizen Gaming, said.

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