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From September 16th to 18th, Boomerang Partners will participate in the SBC Summit in Lisbon. The company invites event participants to visit their booth F1 to learn about their product portfolio and competitive advantages, and participate in interactive activities and a raffle of exclusive sports items.

The Boomerang Partners booth will be decorated according to the ‘Boomerang Arena’ concept. This reflects the company’s focus on sports, which is confirmed by the metrics — in 2024, its affiliate program achieved a 5x increase in the online sports betting segment and a 194% YoY increase in sports traffic. Additionally, Boomerang is the Official Regional Partner of AC Milan.

The Boomerang Partners booth will feature a photo zone with a memorabilia gallery of sports items belonged to star athletes. On the second day of the SBC Summit in Lisbon, September 17th, visitors can participate in an online raffle for these items.

Rules for participation:

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• Take a photo of the photo zone at the Boomerang booth on September 16th or 17th (before 4:00 PM).
• Post the photo on your Instagram stories tagging – @boomerang.partners or LinkedIn – @boomerangpartners.

The results will be announced on September 17th at 4:00 PM at the Boomerang Partners booth F1 and on the company’s social networks. On September 18th, the winner must return to the booth and choose one of the items as a prize. These include:

• Signed Rafael Nadal Framed Babolat Racket – Wimbledon Champion 2008
• Signed Cristiano Ronaldo Framed Football – 5 x Champions League Winner
• Signed Tyson Fury Glove Framed Dome – Heavyweight Boxing Icon
• Fernando Alonso Signed Aston Martin 2023 1:2 Mini Helmet – Two-time Formula One World Drivers’ Championship Winner

Visitors to the SBC Summit are invited to stop by the Boomerang booth F1 to enter the raffle of unique artifacts from sports legends and experience the epic show.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Bede, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, has announced the launch of a proprietary Tournament feature that has the potential to completely revolutionise partners’ gamification options.

Created to provide a flexible and cost-effective solution for customers looking to engage their players via tournament and leaderboard promotions, the new feature makes it easy for operators to create their own custom contests without any of the limitations of normal provider-led offerings.

Whereas traditional tournament packages are typically tied to one provider – meaning operators can only incorporate games from a pre-defined line-up – Bede’s Tournaments offer a completely agnostic solution, allowing partners to have greater freedom and offer much more choice to their players.

The feature also alleviates the need for admins to learn provider-specific systems in order to set up their tournaments as they can simply create them in the centralised Bede back office, enabling them to take a more consistent approach and reduce the front-end work required to get them up and running.

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Of course, all tournaments built via the Bede back-office can also be combined with any of the other services that are included in the company’s platform tool kit, meaning operators can easily create and automate prizes or view tournament history and performance data in the Player Account Manager (PAM).

From an end-user perspective, Bede Tournaments use APIs that make it simple for players to understand and check their current leaderboard position, creating an intuitive and highly immersive front-end experience that helps keep them engaged for the duration of every contest.

With these core product features working in tandem to drive user activity and increase customer satisfaction, Bede’s new Tournaments will change the way operators think about their gamification options and provide partners with a more dynamic way to incentivise players.

Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “With gamification features becoming an increasingly important part of operators’ engagement tool kits, our latest innovation makes it easy to create exciting tournaments that boost activity and truly appeal to players.

“Designed to address the drawbacks of traditional provider-led tournament offerings such as limited game choice and complicated technical set-up, our Tournaments will give operations teams the freedom and flexibility to create their own custom contests without the hassle of having to learn a new system each time. This way, they can pick the games and prizes they like, while also utilising our full suite of platform services to create an altogether more enjoyable experience.”

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