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Premier Lotteries Ireland partners with mkodo to launch improved lottery website
Pollard Banknote Limited (TSX: PBL) subsidiary mkodo has partnered with Premier Lotteries Ireland (“PLI” or “the Lottery”) to update and optimize the Lottery’s existing website to provide an enhanced user journey, as well as faster, safer, and more robust buying options for players. An award-winning digital solutions company, mkodo is part of the Pollard Digital Solutions (PDS) brand that encompasses all digital offerings from Pollard Banknote.
A key objective for the new website was to improve the player experience across desktop and mobile. This was accomplished, in part, by upgrading the user journeys for the available entertainment options, namely draw games instant win games. Providing players with a secure and robust transactional experience was also a top priority. Partnering with mkodo has allowed PLI to make purchasing tickets a seamless experience. mkodo supported PLI with the smooth implementation of Bank of Ireland Payment Acceptance (popularly known as BOIPA), a transactional technology that facilitates speedy and secure payments for players using the Lottery’s new website and mobile products.
Will Whitehead, Commercial Director at mkodo, said: “Through discovery workshops, mkodo worked collaboratively with PLI to enrich the Lottery’s web and mobile sites. Presenting PLI and its customers with this reimagined approach has resulted in an intuitive user experience that makes ticket purchases more efficient and secure.”
Stephen Reid, Head of Digital Product at PLI, said: “PLI is committed to giving our players an exceptional lottery experience. Our new website emphasizes player protection while improving the overall user experience. Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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