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Armalytix and Betsmart Consulting announce new partnership

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Armalytix, a cutting-edge fintech company that streamlines financial insights for financial crime and risk checks to the professional, financial services and gambling sectors, announced today that it has partnered with leading gambling compliance consultancy Betsmart Consulting.

Together they will provide gambling operators with a combined solution of tech-enabled affordability and Source of Funds checks alongside expert advice around the building of customer journeys, both from a regulatory compliance and a user experience perspective.

Powered by Open Banking technology, the offering provides operators with a fast, easy and non-intrusive way to take customers through the necessary checks. Betsmart have designed these checks for gambling operators using their extensive knowledge as the leading compliance expert in UK gambling.

Armalytix is an instant, plug and play solution that has been developed for gambling by regulatory compliance experts who understand all aspects of the industry, and want to tackle the problem of affordability and financial crime in gambling, making sure that the customer journey is both simple and compliant. It is simple and quick to integrate into any existing processes whilst being customisable to an operator’s individual needs.

Operators can trust this process to deliver the information and insights required to meet existing and future gambling regulatory standards to ensure customer welfare.

“As the industry has strengthened its approach in these areas, it has seen a significant commercial drop off, as customers who hit low level triggers are asked to provide PDF bank statements and / or payslips to verify how they are able to fund their gambling,” said Kirsty Caldwell, Betsmart’s CEO.

“From a customer perspective, this type of check often feels unnecessary and intrusive. Having to provide this level of personal information to a company they use for purely leisure purposes will likely prompt them to cut their losses and move to another operator. Add to that the long winded, clunky customer journeys, which often compound the problem. There’s now a much better way,” she added.

Betsmart Consulting was founded to help make gambling a healthy and respected industry, which provides a safe and fair environment for customers to enjoy, whilst enabling businesses to thrive. This partnership marries subject matter knowledge and expertise with cutting edge technology to enable engage better customer engagement with gambling firms.

“Working with Betsmart, we have developed a range of customer journeys to cover different levels of Source of Funds and affordability checks, which should take place at different stages of the gambling journey without being intrusive or posing as a hindrance to the customer. Betsmart make perfect partners, with their invaluable expertise in regulatory compliance and dedication to customer welfare,” said Richard McCall, CEO of Armalytix.

Armalytix is a leading supplier of compliance checks in the legal, accounting and financial services sector, and as such can provide an appropriate level of check to meet the regulators and operators’ requirements.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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