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Exclusive Q&A with Alex Morgan-Moodie, Senior Director, Worldpay
We talk here with a passionate gaming industry professional, mainly about the risks of fraud.
Alex Morgan-Moodie, who currently holds the position of Senior Director, Vertical Growth focusing on Gaming Vertical at Worldpay, offers insightful and precise answers about various facets of fraud.
Q. We usually start with a quick bio. Our readers love it. Could you briefly narrate how you landed in the gaming industry and progressed?
A. I started in the gaming industry back in 2009 when I joined PokerStars as an analyst in the payments team. I was soon learning about payment trends and regulatory complexity from Europe to the US, Latin America and other emerging markets. From there I was hooked and after roles in product delivery and corporate development (including working on the integration of Sky Betting & Gaming into the group in 2018 and preparation for the company’s subsequent acquisition by Flutter) I moved to Worldpay to lead our global Gaming vertical strategy. The role felt made for me and I haven’t looked back. My role may have expanded since I joined, but the gaming industry remains my passion.
Q. You joined Worldpay Gaming in September 2020. Could you describe your role and responsibilities?
A. As I mentioned, my role entails defining the strategy for Worldpay’s presence in the Gaming industry together with my team. We support the commercial teams by defining our value proposition, keeping them abreast of trends and developments, and partner with our account managers to support our tier-1 customers in mid to long-range planning. We also work with Legal and Risk to explore new markets and help Product to define the gaming-specific product roadmap. Finally, we are the team that ensure Worldpay shows up at key events – ICE, G2E or our own merchant workshops for example. As you can see, it’s pretty varied but the vertical itself is hugely important to Worldpay – we’ve been supporting customers here for over 20 years and have masses of experience working within operators themselves as well as being payments partners.
Q. You are talking about global digital fraud in London ICE – especially about how digital fraud in the gaming sector increasing even while the incidence of overall global fraud shows signs of decline. What do you think are the reasons why the gaming sector seems particularly vulnerable to fraud?
A. I think the story around fraud is an interesting one because we see fraud attempts in ecommerce increasing generally across the globe, driven in part by the shift online as people have reduced their in-person spending and usage of cash, so with more transactions online, there is more data. With that said, the increase of fraud in the gaming sector appears to be driven by the competitive nature of new, emerging markets and the types of bonus offers we’ve seen, such as in the US in order to gain market share. This leads to ‘friendly fraud’ or ‘bonus abuse’ where opportunists will attempt to create several accounts in order to take advantage of multiple offers. Thankfully, operators in general manage large teams and develop bespoke tools that go some way to managing that risk – but it is certainly a drag on growth.
Q. What are the challenges and opportunities in front of gaming entrepreneurs in balancing the risk of fraud versus the need to provide an amazingly seamless end-user experience?
A. Gaming consumers are savvy and demanding, and this means their expectations around user experience are high. Seamless and real-time are the key tenets and any additional checks – whether they are regulatory requirements, for fraud or in order to protect players for safer gambling purposes – need to fit into that seamless experience as far as possible. This means identifying tools that can operate in real-time whilst minimising the need for manual intervention. Thankfully payment solutions have come a long way since I first joined the industry and we are now able to offer solutions to ensure how a player pays or withdraws winnings is seamless and real-time wherever possible – something our research tells us drives loyalty for customers, which is essential when the marketplace is as competitive as it is.
Q. Now, tell us about the recent Worldpay FIS Global Gaming Payments Report. What are the key insights from that report that explores payments habits in over 40 markets and real-time payment trends?
A. The GGPR is a much-anticipated round up of industry trends and payments information. So it’s a pleasure to be responsible for its delivery after years as an avid reader. This year, as well as the usual country profiles on key established and emerging markets in the industry, we’ve also done deep dives into trends such as the emergent fraud challenges mentioned above, as well as the opportunity presented by omnichannel gaming as users have returned to physical stores and suddenly operators want a single view of their customers across all of their physical and online stores. We also tackle the opportunities presented by improvements in virtual reality technology that will potentially give rise to gaming metaverses of the future, and our thoughts on how the industry is adapting to cryptocurrency/blockchain technology.
Q. Could you talk about the innovations and strategies Worldpay has adopted or planning to adopt to curb the growing fraud in the gaming sector?
A. At Worldpay, our role is to develop tools that augment operators’ in-house solutions and provide yet more data points to help them identify and prevent fraud. We have seen huge success in the sector with our new Fraudsight tool, which uses machine learning to review the billions of transactions Worldpay is processing per annum and continuously update a set of configurable fraud rules for operators to help flag and prevent fraud, providing yet another layer of protection. This is already in the market with significant adoption in the gambling industry, and we’re continuing to find innovative ways of curbing fraud in the gaming sector.
Q. New Neural Language Models (NLM) applications are emerging after the news-making launch of OpenAi’s ChatGPT. How do you view such developments in the machine-learning sector with respect to the risk of fraud in the gaming sector?
A. As mentioned above, Fraudsight is already harnessing machine learning to improve how it identifies fraud. Beyond that, I think the possibility to harness AI technology advancements to refine existing tools and identify new ones is almost limitless. We invest in product innovation teams that are focused on identifying exactly that; so there are lots more to come!
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TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader.
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TCSJOHNHUXLEY, the leading global supplier of world-class casino equipment and services, today announced the strategic acquisition of the dice manufacturing business from Gaming Partners International (GPI).
This landmark acquisition provides TCSJOHNHUXLEY with immediate ownership of GPI’s dice manufacturing capabilities, significantly expanding the company’s production footprint and product portfolio.
With this purchase, TCSJOHNHUXLEY is reinforcing its position as the definitive industry leader. The company will now offer three premier dice brands: TK, Paulson, and TCSJOHNHUXLEY. Crucially, operations will be maintained in both Mexico and Missouri, USA, providing customers with dual supply capabilities for enhanced supply chain resilience and flexibility across all global markets.
This acquisition is a strategic move that enhances TCSJOHNHUXLEY’s core offering, secures its dominance in the dice sector, and ensures the continued delivery of the highest quality and most secure gaming dice to casinos worldwide.
The combined capabilities solidify the company’s commitment to producing the highest standard of precision gaming dice. TCSJOHNHUXLEY’s own “Certified Perfects” Dice are globally acknowledged as the world-wide industry standard for casino gaming dice and are trusted globally for accuracy, quality, and security. Available for Craps, Sic Bo, and Pai Gow, the dice can be specified with razor edge or ball corner profiles, come in various sizes, and are manufactured with dots flush to the surface before being wrapped in the signature gold foil, with options for monogramming or serialization to a casino’s specifications, ensuring complete security.
Tristan Sjoberg, Executive Chairman of TCSJOHNHUXLEY, commented “The acquisition of the GPI dice business is a truly transformative step for TCSJOHNHUXLEY. By immediately securing the renowned TK and Paulson brands, we are fundamentally consolidating our position as the definitive global leader in casino dice manufacturing. Leveraging this increased scale and our dual production capabilities, we can provide customers with unmatched supply security and sustained access to the world’s most precise, trusted, and high-quality gaming dice.”
The post TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader. appeared first on European Gaming Industry News.
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Speedz Welcomes Nolimit City Portfolio
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Ganadu Gaming has announced the addition of sought-after Nolimit City titles to the stacked games lobby at Speedz online casino.
The operator welcomes selected Nolimit City titles as an essential part of the slots offering within newly-launched Speedz, stating that the portfolio represents some of the world’s most popular games, notable for their boundary-challenging storylines, innovative mechanics, stunning graphics and slick gameplay and a chance to win generous rewards (with a bit of luck!).
Epic games, unforgettable experiences
Players around the globe have come to appreciate Nolimit City titles such as the phenomenal Fire in the Hole mining-themed series, the gritty urban flavour of the Punk series, including Punk Toilet, deranged adventures in Serial and Mental, and lighter fare like Walk of Shame and Tomb of Akhenaten. Nolimit City titles are instantly recognisable for their dark humour and amusing characters.
These, and other exceptional online slot experiences, can be enjoyed on Speedz, with many of them available to try out for free in Demo Mode. Nolimit City’s attention to detail is the thread that connects them all, the hallmark of quality that keeps players coming back for more.
Built for pace
Speedz is Ganadu Gaming’s second brand following the launch of Flamez in September 2025. As the name suggests, everything about Speedz is designed to match player expectations regarding their play experience. It’s easy to get started at Speedz, and every part of the user journey is met with rapid processes, from registration to deposits and withdrawals.
Sven de Waard, Head of Casino at Ganadu Gaming, is enthusiastic: “Speedz is all about user experience, and Nolimit City titles are the perfect vehicle to showcase performance excellence. Our players relish their creative takes on how a slot should look and feel, and this gaming provider is a must-have for any reputable online casino. We’ve got a full representation of their titles and we look forward to their new releases being added to our games lobby – something our players will have to look forward to with this partnership”.
Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Speedz is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.
Speedz and Flamez both offer a world-class gaming experience, and Ganadu Gaming has already hinted that another brand is in the pipeline for players to enjoy.
Please note: Selected games at Speedz are only available in certain regions due to regulatory requirements. Contact Affiliatez.com for more information.
The post Speedz Welcomes Nolimit City Portfolio appeared first on European Gaming Industry News.
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Max is back in Unusual Suspects Ultra Link&Win ™
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Max Spinwell returns in Unusual Suspects Ultra Link & Win
, the latest instalment in Northern Lights Gaming’s blockbuster slot franchise.
This time, players find themselves in a sprawling metropolis where every alleyway hides secrets and each skyscraper looms over a world of crime and justice.
Once again, hero Max Spinwell takes the detective role, navigating the mean streets, and the unusual suspects he encounters along the way, to uncover the game’s biggest wins.
The reels are framed by a dynamic landscape, with towering buildings and darkened streets filled with danger and opportunity.
Symbols bring the theme to life with iconic underworld images such as briefcases overflowing with cash, handcuffs and dynamite.
The gameplay is just as fierce, with bonus features including:
- Ultra Link&Win
- Max Mode
- High Speed Pursuit
- Scatter Symbol Wins
- Free Spins
- Buy the Bonus
The action really hots up during the Free Spins and Link&Win feature.
Landing three Free Spins symbols trigger ten Free Games, which play out with giant 3×3 symbols, retriggers and Ultra Link&Win, which can be retriggered from the Free Spins, too.
Ultra Link&Win begins with four locked rows and three unlocked rows. Three Respins are awarded during which landing additional Link&Win symbols unlocks more rows.
Respins reset to three whenever a new Link&Win symbol lands in view – a full reel set awards the Grand Jackpot.
Players also have the option of activating Max Mode, which increases the amount of Link&Win symbols that appear on the reels.
Then there’s High Speed Pursuit, which is triggered at random during the base game. Once activated, the bonus will either award Wilds, Scatters or Link&Win symbols.
Unusual Suspects Ultra Link & Win
is a high volatility slot with 25 paylines and a 96.13% return to player, but with different RTP options available upon request.
It’s the latest title in the studio’s hugely popular Unusual Suspects series, with other titles including Unusual Suspects Legends of Olympus and Wanted Unusual Suspects.
Chris Loftus, CEO at Northern Lights Gaming, said: “Max is back and this time he’s looking to defeat the baddest of crime bosses while unlocking big wins for players.
“The game is based around our proprietary Link&Win bonus, which sees players unlock rows to expand the reel set and boost their chance of hitting massive wins.
“This, combined with other bonuses like Free Spins, High Speed Pursuit and Max Mode takes players to the heart of the city where crime runs rampant but with Detective Spinwell on the case, they can take back control and unlock plenty of big wins along the way.”
The post Max is back in Unusual Suspects Ultra Link&Win ™ appeared first on European Gaming Industry News.
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