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Exclusive Q&A with Alex Morgan-Moodie, Senior Director, Worldpay
We talk here with a passionate gaming industry professional, mainly about the risks of fraud.
Alex Morgan-Moodie, who currently holds the position of Senior Director, Vertical Growth focusing on Gaming Vertical at Worldpay, offers insightful and precise answers about various facets of fraud.
Q. We usually start with a quick bio. Our readers love it. Could you briefly narrate how you landed in the gaming industry and progressed?
A. I started in the gaming industry back in 2009 when I joined PokerStars as an analyst in the payments team. I was soon learning about payment trends and regulatory complexity from Europe to the US, Latin America and other emerging markets. From there I was hooked and after roles in product delivery and corporate development (including working on the integration of Sky Betting & Gaming into the group in 2018 and preparation for the company’s subsequent acquisition by Flutter) I moved to Worldpay to lead our global Gaming vertical strategy. The role felt made for me and I haven’t looked back. My role may have expanded since I joined, but the gaming industry remains my passion.
Q. You joined Worldpay Gaming in September 2020. Could you describe your role and responsibilities?
A. As I mentioned, my role entails defining the strategy for Worldpay’s presence in the Gaming industry together with my team. We support the commercial teams by defining our value proposition, keeping them abreast of trends and developments, and partner with our account managers to support our tier-1 customers in mid to long-range planning. We also work with Legal and Risk to explore new markets and help Product to define the gaming-specific product roadmap. Finally, we are the team that ensure Worldpay shows up at key events – ICE, G2E or our own merchant workshops for example. As you can see, it’s pretty varied but the vertical itself is hugely important to Worldpay – we’ve been supporting customers here for over 20 years and have masses of experience working within operators themselves as well as being payments partners.
Q. You are talking about global digital fraud in London ICE – especially about how digital fraud in the gaming sector increasing even while the incidence of overall global fraud shows signs of decline. What do you think are the reasons why the gaming sector seems particularly vulnerable to fraud?
A. I think the story around fraud is an interesting one because we see fraud attempts in ecommerce increasing generally across the globe, driven in part by the shift online as people have reduced their in-person spending and usage of cash, so with more transactions online, there is more data. With that said, the increase of fraud in the gaming sector appears to be driven by the competitive nature of new, emerging markets and the types of bonus offers we’ve seen, such as in the US in order to gain market share. This leads to ‘friendly fraud’ or ‘bonus abuse’ where opportunists will attempt to create several accounts in order to take advantage of multiple offers. Thankfully, operators in general manage large teams and develop bespoke tools that go some way to managing that risk – but it is certainly a drag on growth.
Q. What are the challenges and opportunities in front of gaming entrepreneurs in balancing the risk of fraud versus the need to provide an amazingly seamless end-user experience?
A. Gaming consumers are savvy and demanding, and this means their expectations around user experience are high. Seamless and real-time are the key tenets and any additional checks – whether they are regulatory requirements, for fraud or in order to protect players for safer gambling purposes – need to fit into that seamless experience as far as possible. This means identifying tools that can operate in real-time whilst minimising the need for manual intervention. Thankfully payment solutions have come a long way since I first joined the industry and we are now able to offer solutions to ensure how a player pays or withdraws winnings is seamless and real-time wherever possible – something our research tells us drives loyalty for customers, which is essential when the marketplace is as competitive as it is.
Q. Now, tell us about the recent Worldpay FIS Global Gaming Payments Report. What are the key insights from that report that explores payments habits in over 40 markets and real-time payment trends?
A. The GGPR is a much-anticipated round up of industry trends and payments information. So it’s a pleasure to be responsible for its delivery after years as an avid reader. This year, as well as the usual country profiles on key established and emerging markets in the industry, we’ve also done deep dives into trends such as the emergent fraud challenges mentioned above, as well as the opportunity presented by omnichannel gaming as users have returned to physical stores and suddenly operators want a single view of their customers across all of their physical and online stores. We also tackle the opportunities presented by improvements in virtual reality technology that will potentially give rise to gaming metaverses of the future, and our thoughts on how the industry is adapting to cryptocurrency/blockchain technology.
Q. Could you talk about the innovations and strategies Worldpay has adopted or planning to adopt to curb the growing fraud in the gaming sector?
A. At Worldpay, our role is to develop tools that augment operators’ in-house solutions and provide yet more data points to help them identify and prevent fraud. We have seen huge success in the sector with our new Fraudsight tool, which uses machine learning to review the billions of transactions Worldpay is processing per annum and continuously update a set of configurable fraud rules for operators to help flag and prevent fraud, providing yet another layer of protection. This is already in the market with significant adoption in the gambling industry, and we’re continuing to find innovative ways of curbing fraud in the gaming sector.
Q. New Neural Language Models (NLM) applications are emerging after the news-making launch of OpenAi’s ChatGPT. How do you view such developments in the machine-learning sector with respect to the risk of fraud in the gaming sector?
A. As mentioned above, Fraudsight is already harnessing machine learning to improve how it identifies fraud. Beyond that, I think the possibility to harness AI technology advancements to refine existing tools and identify new ones is almost limitless. We invest in product innovation teams that are focused on identifying exactly that; so there are lots more to come!
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Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune

This August, SpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.
From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.
THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK
Each week, the casino will spotlight a different unethical wildlife tourism practice, including:
- The Lion Lie – Why petting cubs fuels canned hunting
- Bait & Switch – The hidden cruelty of baited shark dives
- The Elephant in the Room – The suffering behind elephant rides
- Selfie Stress – How cheetah encounters exploit wildlife
- Wild Shows, Trapped Lives – The cruelty of animal performances
“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager. “This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.
AUGUST FREE SPINS
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At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.
The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.
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Elantil strengthens marketplace portfolio with RubyPlay partnership

Elantil, the pioneering platform solutions provider that’s steadily redefining relationships between operators and suppliers, has announced it has formed a new partnership with RubyPlay that will further extend the range of casino titles available in its online marketplace.
Celebrated for its game’s immersive themes and innovative bonus features, RubyPlay has been recognised across the industry with several notable awards, including FTN Game of the Year for its Mad Hit® Olympic First slot and Favourite Casino Company at the 2023 B.F.T.H Arena Awards.
Fully licensed and regulated in a number of key iGaming jurisdictions across the globe, RubyPlay has consistently raised the bar in terms of what’s possible from an online video slot by introducing a number of ground-breaking game mechanics such as the ever-popular Immortal Ways®, Giga Match® and Go High®.
With this in mind, the provider is certain to be a hugely popular addition to Elantil’s Marketplace and will now be available to all operators via a simple one-click integration, with Elantil giving operators the freedom to contact RubyPlay directly and form the terms of their own agreements.
As this effectively cuts out the middleman and ensures that no extra costs are ever charged on Elantil’s side, operators are given complete control over the length and conditions of their contract and need only enter their login details in the marketplace to enjoy a speedy, hassle-free set-up.
The new partnership will therefore enable Elanti’s operators to quickly integrate and roll out over 100 thrilling casino titles on their platforms, with this further increasing the choice available via Elantil’s Marketplace while also ensuring that RubyPlay’s content reaches more players worldwide.
John Debono, Chief Technical Officer at Elantil, said: “Since launching Elantil’s Marketplace, we’ve steadily set about building a first-class collection of casino content that’s easily accessible to operators via a simple one-click integration – and the addition of RubyPlay games will certainly strengthen our offering further. Known for their engaging titles and innovative bonus mechanics, we’re sure RubyPlay will prove to be a popular software partner for Elantil’s operators going forward.”
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Much like Elantil, RubyPlay is a company that’s always strived to disrupt the industry through its creative ideas and cutting-edge innovation, so we couldn’t think of a better partner to be teaming up with. Being integrated into Elantil’s Marketplace will ensure that our content is put in front of an even wider audience and we’re really looking forward to supporting their operators.”
The post Elantil strengthens marketplace portfolio with RubyPlay partnership appeared first on European Gaming Industry News.
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Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21

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ICONIC21, the in-demand iGaming content provider, is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win.
A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic.
Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.
This is a fast-moving round where Sticky symbols and Re-spins take centre stage. Every new symbol resets the counter, building tension as players edge closer to the full grid.
When that happens, the Grand Jackpot is triggered and the game’s most dazzling rewards unlocked. Those that want to head straight to the action can via the option to Buy the Bonus. There are ten paylines active in the base game, with a max win potential of 4,250x up for grabs.
As with all of the provider’s slots, Neon Paradise Hold & Win is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.
Edvardas Sadovskis, CPO at ICONIC21, said: “Neon Paradise Hold & Win captures the essence of a legendary night in Las Vegas and combines it with the thrills and anticipation of the Hold & Win format.
“This being an ICONIC21 slot, we have elevated the gameplay with some dazzling bonus features, including the Bonus Game, which comes with Sticky symbols and Respins.
“Throw in the Grand Jackpot and option to Buy the Bonus and you have a truly compelling online slot experience that will leave players basking in the neon glow of potentially big wins.”
The post Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21 appeared first on European Gaming Industry News.
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