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Maximum Entertainment Completes Acquisition of FUN Labs
Maximum Entertainment has completed the acquisition of the assets of FUN Labs, a Romanian game developer studio. The acquisition is part of the strategy to increase internal studio capability and generate more revenue from its own intellectual property.
The acquisition will bring 33 highly talented developers to Modus Studios Bucharest, which has a longstanding relationship with Maximum Entertainment. This will help to secure and develop the recently announced roadmap by adding studio capacity in a scalable talent-dense region. The acquisition of FUN Labs supports the goal of generating 30% of revenue from Maximum Entertainment’s owned IP by 2025.
“We welcome the talented full-service team at FUN Labs to Maximum Entertainment and look forward to adding their multi-platform specialties to our newly communicated strategy and goals,” Christina Seelye, CEO of Maximum Entertainment, said.
“For us at FUN Labs it is perfect timing to join Maximum Entertainment and Bruce Hayles’ professional team which we have been working closely with for a long time now. We are excited to be part of this global expansion of double-A to triple-I video games and cannot wait to reveal the work we have done on Maximum Football coming to Early Access later this year,” Adrian Filippini, founder of FUN Labs, said.
With this acquisition completed, Modus Studios, led by Global Studio Director Bruce Hayles has offices in Bucharest (Romania), Debrecen (Hungary), Norrköping (Sweden), Brasilia and Sao Paulo (Brazil) and Walnut Creek, CA (US) and employs over 125 developers.
“We are thrilled to welcome the talented team from FUN Labs to Maximum Entertainment. With their impressive 24-year history, extensive experience working on AAA IPs, and their pioneering role as one of the first Romanian game developers, we are confident that this acquisition will enhance our development capabilities and drive innovation in our upcoming projects. FUN Labs’ strong game development background, coupled with their exceptional work on franchises like The Walking Dead, Cabela, and Transformers Fall of Cybertron, makes them an invaluable addition to Maximum Entertainment and Modus Studios. Over the past year, our partnership on projects such as Maximum Football has been nothing short of extraordinary, and we look forward to a bright future together,” Bruce Hayles, Global Studio Director of Modus Studios, said.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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