From September 1 to October 31, participants will compete for a pass to the Golden Boomerang Awards and other prizes.

Boomerang Partners, a rapidly growing global affiliate iGaming & Betting Marketing Agency, officially launches the first season of its new tournament, the Golden Boomerang League. All active affiliate partners of Boomerang are enrolled automatically. If you are a newcomer, register on the competition’s landing page.

Each participant has two months (from September 1 to October 31, 2025) to generate 20 sports FTDs on brands from Boomerang’s portfolio and make it to the finalists’ list. The winners will be announced on stage in a solemn atmosphere on the second day of SiGMA Rome, on November 5, 2025, and will receive well-deserved recognition.

What’s at stake

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All participants of the Golden Boomerang League who generate 20 sports FTDs will automatically enter the prize draw. A grand prize is a unique, automatic qualification in the third season of the annual global traffic tournament for affiliate teams, the Golden Boomerang Awards 2026, bypassing the competition for the top 30 or inclusion in nominations. GBA is a landmark event for the industry, which not everyone can participate in. It allows Boomerang’s affiliate partners to demonstrate their expertise on a global level, compete for various awards, and attend a large-scale award ceremony at a top location. Additionally, the top performing participants can get “money can’t buy experiences”: participation in exclusive networking events with industry leaders, visits to the iconic San Siro Stadium in Milan, and meetings with AC Milan Legends, such as football icon Andrea Pirlo.

Also, as an Official Regional Partner of AC Milan, Boomerang Partners offers 2x AC Milan Experience. The winners will receive a complete package, including flight, accommodation, and attendance at an AC Milan match at the iconic San Siro Stadium in Milan.

By the way, participants who have qualified for the prize draw will receive a surprise. Keep an eye on the details on the website.

The race has started

There’s not much time – join the Golden Boomerang League, where legends are made, now. Demonstrate your expertise and win automatic access to the elite Golden Boomerang Awards 2026 tournament.

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About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Leading iGaming operator BC.GAME has reinforced its African expansion strategy after its subsidiary, Blockdance Africa Limited, obtained dual regulatory approvals from Kenya’s Betting Control and Licensing Board (BCLB).

Kenya: A Strategic Entry Point into Africa

As one of the continent’s most dynamic betting markets, Kenya offers a unique combination of youth-driven demand, digital adoption, and a strong sporting culture. By gaining both a Public Gaming Licence and a Bookmakers Off-the-Course Licence, BC.GAME positions itself to compete in one of Africa’s most competitive regulated environments.

Raising the Bar on Compliance

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Kenya’s regulator has introduced stricter measures in recent years, from higher licensing costs to tighter oversight of advertising and financial accountability. BC.GAME’s successful licensing process reflects the company’s ability to adapt to these elevated standards, highlighting its readiness to operate responsibly in fast-evolving jurisdictions.

Local Commitment, Global Roadmap

Beyond compliance, the new approvals signal BC.GAME’s intention to invest in localized offerings that connect with Kenyan players. The company plans to engage with local sports and cultural initiatives as part of its rollout strategy.

“This milestone underlines our long-term commitment to Africa,” a BC.GAME representative said. “Kenya is not just a market—it’s a hub for innovation and opportunity, and we’re proud to be part of its regulated ecosystem.”

Expanding a Global Licensing Network

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The Kenyan approvals add to BC.GAME’s growing list of international licenses, forming part of its proactive global compliance roadmap. With validity through 2026, these authorizations provide a foundation for deeper partnerships in Africa while strengthening BC.GAME’s reputation as a responsible operator worldwide.

About BC.GAME

BC.GAME is a community-led iGaming platform that delivers sports betting, casino entertainment, and Web3 experiences to players globally. Driven by its philosophy “Stay Untamed”, BC.GAME combines cutting-edge innovation with a commitment to regulatory integrity.

Contact

Pr manager

Olivia Dixon

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BC.GAME

[email protected]

In the crowded world of iGaming affiliate marketing, where networks often overpromise and underdeliver, a new player has established itself by focusing on fundamentals that matter most: transparency, reliability, and direct access to high-value markets. 1st Partners has entered the industry as a direct advertiser for Tier-1 countries, offering affiliates the chance to work directly with in-house brands instead of relying on intermediaries. This model not only guarantees more control but also unlocks the true potential of Tier-1 markets such as Europe and Canada.

The advantage of working with a direct advertiser is clear. Affiliates no longer face the uncertainty of resellers or white-labels. With 1st Partners, every promoted brand, from BeonBet to BitStake, SlotRush, and Betsomnia, is fully owned and operated by the program. The result is consistency, stability, and a user experience tailored for conversion and retention. By cutting out middle layers, affiliates gain access to products designed with one purpose: turning traffic into loyal, depositing players.

Equally important is the strategic choice of Tier-1 markets. Affiliates often chase GEOs that look profitable in the short term but collapse under weak regulation or low player value. Tier-1 countries represent the opposite. Players in these regions deposit more per session, often commit to long-term gaming, and deliver higher lifetime value. Economically stable, with strong digital infrastructure and clear regulations, Tier-1 geos like Europe and Canada ensure predictable revenue and reliable growth. For affiliates, this means bigger checks, consistent payouts, and campaigns that can scale sustainably over time.

The financial structure offered by 1st Partners reinforces this positioning. As a Direct advertiser, the program begins with a 40% RevShare baseline and no negative carryover, providing a strong foundation even for newcomers. For teams that prefer immediate returns, CPA and hybrid models are negotiable, and a five percent referral commission adds another layer of monetization. Crucially, the program operates on Affilka by SoftSwiss, which delivers hourly data updates and supports API and postback integrations. Net Gaming Revenue is calculated with a clear and open formula, giving affiliates full transparency and eliminating the hidden deductions that are common in indirect networks.

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Payments are another area where the Direct advertiser model shows its strength. Affiliates can withdraw earnings from as little as €100 through crypto or e-wallets, while wire transfers start at €1,000. Payouts are processed monthly, with Skrill and crypto finalized by the 15th and bank wires by the 21st. The availability of multiple payment methods, from PayPal to Neteller and SEPA, ensures that affiliates of all sizes can manage cash flow effectively and reinvest into campaigns without delays.

Beyond terms and technology, 1st Partners has gained praise for its approach to support. Affiliates consistently note that managers are not simply account handlers but real partners who provide timely responses and proactive advice. This is a reflection of the Direct advertiser mindset: when the affiliate succeeds, the brand succeeds. Instead of standardized replies, affiliates receive optimization tips, creative assistance, and in many cases, custom deal adjustments. This level of involvement is particularly valuable for media-buying teams operating in competitive channels such as PPC or social ads.

Reputation in the industry has followed quickly. On community platforms and review sites, affiliates highlight on-time payments, straightforward contracts, and the reliability of the team. Transparency about the company’s structure has further strengthened confidence, as 1st Partners has openly clarified its position as a Direct advertiser with independent brands and infrastructure. For affiliates who have grown cautious of programs that shift responsibility or fail to deliver, this level of clarity has been a welcome change.

Taken together, the strengths of 1st Partners outline a clear choice for affiliates aiming at the top tier of iGaming performance. It is a Direct advertiser with exclusive in-house brands, focused on Tier-1 regions where deposits are higher, lifetime value is stronger, and regulation provides security. It offers a generous RevShare baseline, flexible CPA options, transparent reporting, and payments designed for affiliates rather than against them. Most importantly, it delivers a true partnership model where affiliates are treated as essential collaborators rather than just sources of traffic.

In a market where networks come and go, the long-term opportunity is in aligning with programs that own their products, pay on time, and focus on quality markets. 1st Partners checks all these boxes. For affiliates ready to expand in Europe and Canada, it is not just another affiliate program — it is a Direct advertiser designed for Tier-1 success, and a partner built for the future of iGaming.

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