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Betting and Gaming Council Vows to Back UK Economy, But Warns Against Anti-growth Tax Rises and Regulations
The UK Betting and Gaming Council (BGC) vowed to back the economy by delivering on the Government’s economic plan of “Enterprise, Education, Employment and Everywhere”, but warned against measures which would threaten growth, jeopardise jobs, or undermine the customer experience for millions of punters.
The regulated betting and gaming industry already makes a huge economic contribution throughout the UK, with a recent report by EY revealing BGC members support 110,000 jobs, generate £4.2bn in tax and contribute £7.1bn to the economy in gross value added.
They also help fund horseracing to the tune of £350m through sponsorship, media rights and the betting levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.
This year’s Budget (WEDS) comes during Cheltenham Festival – one of the biggest weeks in the regulated betting and gaming industry’s calendar – where millions of punters will responsibly enjoy a wager.
Around 274,000 will attend Cheltenham, generating an estimated £274m for the local economy, while an estimated £1bn will be staked across four days of racing.
Punters can enjoy an expected 20 hours of live coverage across the week, with around one million viewers expected per day, and a peak during the Gold Cup on Friday after 1.6 million tuned in last year.
However, that contribution, and the experiences of millions of punters like those at Cheltenham, could be placed at risk by any new tax rises or proposed reforms to betting laws expected to be set out in a White Paper in the coming weeks.
Aside from ongoing regulatory upheaval facing this sector, all businesses – including BGC members like betting shops, bingo and casinos – are trying to rebuild following a series of major economic blows. Those include slower than expected recovery from the global pandemic, the economic impacts sparked by Russia’s illegal invasion of Ukraine, growing energy costs, near double digit inflation and long overdue reform of business rates.
Michael Dugher, CEO of BGC, said: “The regulated industry already plays a huge role in the UK economy, and we are keen to go further and contribute even more. But in order to deliver on this ambition, we need a pro-business budget, no new tax rises and a balanced gambling White Paper that protects the vulnerable while not spoiling the customer experience of the majority who bet perfectly safely.
“Our industry includes world-leading British tech, as well as businesses supporting high street retail, plus those in the hospitality, tourism and leisure sectors. Ministers should be protecting investment and jobs at this challenging time. We want to see big changes that will further strengthen safer gambling, but new taxes and draconian regulations will put businesses at risk.
“We need to see long overdue changes to help land based casinos in particular with their recovery. And we need to stop intrusive, blanket low level ‘affordability checks’, such as those called for by the anti-gambling lobby, which only serve to drive customers to the unsafe, unregulated black market online where there are none of the safer gambling protections that exist in the regulated industry and where not a penny is paid in tax to the Exchequer.”
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS

This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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