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EMERGE Group Secures US$2.2M Funding From Seed Round Led by Farquhar Venture Capital and Arcane Group
EMERGE Group, announced US$2.2 million in its seed funding round jointly led by Farquhar Venture Capital and Arcane Group. Other investors in this round comprise Blockcrafter Capital and Angel Investors: Mr Victor Lai and Mr Yuen Wong, Founder of a LABS Group, GEMS Esports and Managing Partner of Bitmart. As part of the announcement, EMERGE Group is a rebrand from EMERGE Esports to better differentiate the Group’s plans from its various business units. EMERGE Esports remains as an advertising and marketing consultancy arm for brands and content creators in the esports industry.
EMERGE Group is currently collaborating with Mastercard, with a recent announcement on the Group’s participation in the latest class of the Mastercard Start Path Emerging Fintech program, an award-winning global startup engagement program. The Block 71 alumni is also supported by Startup Junkie, an entrepreneurial support organisation funded in part by the Walton Family Foundation and the US Small Business Administration; EMERGE Group is one of the latest organisations in their portfolio.
As the Group moves in to expand further in Southeast Asia, the seed funds will be used in two primary business units, EMPLIFIVE and EMPOWER. The two business units will develop new commercialisation options to resolve different root problems faced by content creators, brands and other stakeholders in the industry of marketing and advertising.
“EMERGE Group has proven to be a strong player in the game despite being in the industry for only three years. We are very proud to be working with an organisation that has built the foundation for further growth and capturing larger market opportunities,” said Jason Su, Chief Investment Officer of Farquhar Venture Capital.
Neil Su, the Managing Partner of Arcane Group, added “As we have identified various top-notch and innovative organisations to back under our portfolio , we can see the enormous potential that EMERGE Group is able to grow in key markets. Their continuous dedication and hard work in boosting the esports industry as well as their unwavering efforts have definitely earned our trust and support.”
“Despite the tumultuous times and uncertainties due to market factors, we are grateful to our investors and backers for recognising the potential in EMERGE Group. Having achieved over US$2 million in revenue since we started in 2020, and amassing renowned esports teams all over the world to work with us as their preferred commercialisation partner has been no easy feat for the team. We believe that with innovation at the forefront of what we do, we will be able to bring on more opportunities and creative solutions that effectively transform the way our industry functions and how it is being perceived by others.” shared Roy Kek, Chief Executive Officer of EMERGE Group.
Since its launch in 2020, EMERGE Group has made several notable achievements and have become known to continuously make its impact on the esports industry. The Group has garnered a total audience of over 580 Millions through their network of thousands of content creators and players from renowned esports teams, including Bren Esports, Talon Esports, Boom Esports and more.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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