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British Esports, the UK’s national esports federation, has announced an identity refresh for its award winning diversity, equity and inclusion (DEI) initiative, Women in Esports, alongside a brand new Manifesto and Key Pillars. This refresh comes ahead of International Women’s Day on March 8 this year.

The Women in Esports initiative, represented by a series of talented individuals including Alice Leaman and Bryony-Hope Green, who won an MCV Women in Games Award for Education Impact, and Journalism Impact respectively, aims to create a more diverse and inclusive space in esports. Since its inception in 2019, the initiative has organised various events, tournaments, community initiatives, and educational content to encourage and provide opportunities for women and marginalised groups to participate in esports at all levels.

Along with the identity refresh, Women in Esports’ new Manifesto and Key Pillars demonstrate the initiative’s ongoing dedication to improving representation in esports. These fall in line with the wider work that British Esports is undertaking in this area.

The new Manifesto is as follows: “We are Women in Esports, and we are proud to lead the charge for change in the industry. We invite all individuals who share our values and our vision to join us in this mission. Together, we can create a more equitable and inclusive future for esports.”

Women in Esports has also established four Key Pillars to accompany its Manifesto. These not only help to identify the most critical aspects of the industry that require attention in terms of representation, but also serve as a guide for the initiative’s efforts moving forward.

The campaign will also be raising donations for Womankind Worldwide, a global women’s rights organisation working in partnership with women’s movements to transform the lives of women and girls.

“Following our refreshed identity for 2023, we are delighted to share our key pillars and manifesto for Women in Esports. We intend to take the initiative to new heights this year, kicking off with our International Women’s Day celebrations. These key pillars and manifesto are a reflection of the aims of the initiative, and will help guide us to cultivate a more equitable space in the esports industry,” Billie Purdie, Women in Esports Manager at British Esports, said.

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