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THE UNIT BRINGS ANDY CLERKSON AND ROB EGAN’S STRONG INDUSTRY NOUS TO ITS TEAM

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The Unit, the leader in product development and digital marketing for betting and igaming, has added two industry stalwarts in Andy Clerkson and Rob Egan to its team as Strategic Advisor and Business Development Director respectively.

Clerkson joins the business having built up a wealth of industry experience. In 2007, he founded influential digital agency Grand Parade, which worked for the great and the good of the online sports betting world, before being acquired by William Hill in 2016. Subsequently, he helped The Stars Group and FOX Sports set up operator FOX Bet in the USA, while he is also the former Chairman of free-to-play (F2P) sports game provider SportCaller. Elsewhere, Clerkson is a Partner at leading investment and advisory firm Tekkorp Capital.

Egan was a colleague of Clerkson’s during his time at SportCaller, where Egan worked across a series of progressively responsible positions, culminating at Business Development Director. This was followed by a stint as Head of Free-to-Play North America for Bally’s Interactive after the US powerhouse acquired SportCaller in 2021.

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The appointment of Clerkson also reunites him with The Unit’s Co-Founder, Paddy Casey, who worked under Clerkson at Grand Parade and boasts extensive expertise in betting and gaming, having held a succession of senior product and commercial roles for brands such as BoyleSports, Paddy Power and Gala Coral Group.

These notable additions cement The Unit’s position as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free to Play and Gamification Platforms.

Among The Unit’s growing list of partners are brands such as Low6, 10star and PlayStar Casino. Its unwavering focus on creating world-class products that are as efficient as they are scalable sets The Unit apart in the core competencies of product development, innovation and MarTech integration.

Paddy Casey, Co-Founder of The Unit, said: “I am thrilled to add two such senior and successful industry executives to our team. Andy built a terrific business in exactly the space The Unit is in and I had the good fortune to work with him there at Grand Parade and witness the incredible growth. Rob was instrumental in building SportCaller, the most successful free-to-play gaming company in the industry. Both have worked with global operators for many years , and I’m certain their eclectic know-how will allow us to continue to be industry leaders in product, both innovation and development, as well as MarTech, as we grow our worldwide footprint into new territories.”

Andy Clerkson, Strategic Advisor at The Unit, commented: “It’s a pleasure to link up with both Paddy and Rob again; we’ve had some brilliant successes together over the years. The Unit is an exciting proposition. Ever since Grand Parade was consumed by William Hill, there has been a lack of resource for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from 4 to 40. Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”

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Rob Egan, Business Development Director at The Unit, added: “With any supplier, it’s important to have a strong and experienced team to deliver quality products at scale, on time and add value. The Unit have that team and have been offering some of the best software in the gaming space, so this was an opportunity I could not turn down. They’ve already built up a strong track record over the past five years of operation and are the best-kept secret in the space, to my mind. Of course, I now look forward to changing that in my biz dev capacity, helping The Unit on their way to sustained growth.”

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Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune

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This AugustSpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.

From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.

THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK

Each week, the casino will spotlight a different unethical wildlife tourism practice, including:

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  • The Lion Lie – Why petting cubs fuels canned hunting
  • Bait & Switch – The hidden cruelty of baited shark dives
  • The Elephant in the Room – The suffering behind elephant rides
  • Selfie Stress – How cheetah encounters exploit wildlife
  • Wild Shows, Trapped Lives – The cruelty of animal performances

“We believe in entertainment that doesn’t come at the expense of animals,” says Daniel Van Wyke, Springbok Casino Manager“This month we’re giving players a chance to enjoy wins while learning how to protect wildlife responsibly.

AUGUST FREE SPINS
25 Free Spins for Hades’ Flames of Fortune
Coupon Code: WILDWRONG

At SpringbokCasino.co.za South African players enjoy top-notch customer support in both English and Afrikaans, with hundreds of exciting slots and table games— all playable in Rands. Whether you’re on mobile or playing instantly online, the action is always within reach.

The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.

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Elantil strengthens marketplace portfolio with RubyPlay partnership

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Elantil, the pioneering platform solutions provider that’s steadily redefining relationships between operators and suppliers, has announced it has formed a new partnership with RubyPlay that will further extend the range of casino titles available in its online marketplace.

Celebrated for its game’s immersive themes and innovative bonus features, RubyPlay has been recognised across the industry with several notable awards, including FTN Game of the Year for its Mad Hit® Olympic First slot and Favourite Casino Company at the 2023 B.F.T.H Arena Awards.

Fully licensed and regulated in a number of key iGaming jurisdictions across the globe, RubyPlay has consistently raised the bar in terms of what’s possible from an online video slot by introducing a number of ground-breaking game mechanics such as the ever-popular Immortal Ways®, Giga Match® and Go High®.

With this in mind, the provider is certain to be a hugely popular addition to Elantil’s Marketplace and will now be available to all operators via a simple one-click integration, with Elantil giving operators the freedom to contact RubyPlay directly and form the terms of their own agreements.

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As this effectively cuts out the middleman and ensures that no extra costs are ever charged on Elantil’s side, operators are given complete control over the length and conditions of their contract and need only enter their login details in the marketplace to enjoy a speedy, hassle-free set-up.

The new partnership will therefore enable Elanti’s operators to quickly integrate and roll out over 100 thrilling casino titles on their platforms, with this further increasing the choice available via Elantil’s Marketplace while also ensuring that RubyPlay’s content reaches more players worldwide.

John Debono, Chief Technical Officer at Elantil, said: “Since launching Elantil’s Marketplace, we’ve steadily set about building a first-class collection of casino content that’s easily accessible to operators via a simple one-click integration – and the addition of RubyPlay games will certainly strengthen our offering further. Known for their engaging titles and innovative bonus mechanics, we’re sure RubyPlay will prove to be a popular software partner for Elantil’s operators going forward.”

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Much like Elantil, RubyPlay is a company that’s always strived to disrupt the industry through its creative ideas and cutting-edge innovation, so we couldn’t think of a better partner to be teaming up with. Being integrated into Elantil’s Marketplace will ensure that our content is put in front of an even wider audience and we’re really looking forward to supporting their operators.”

The post Elantil strengthens marketplace portfolio with RubyPlay partnership appeared first on European Gaming Industry News.

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Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21

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ICONIC21, the in-demand iGaming content provider, is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win.

A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic.

Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.

This is a fast-moving round where Sticky symbols and Re-spins take centre stage. Every new symbol resets the counter, building tension as players edge closer to the full grid.

When that happens, the Grand Jackpot is triggered and the game’s most dazzling rewards unlocked. Those that want to head straight to the action can via the option to Buy the Bonus. There are ten paylines active in the base game, with a max win potential of 4,250x up for grabs.

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As with all of the provider’s slots, Neon Paradise Hold & Win is offered in real-money and social/sweepstakes formats to meet the demand it’s already experiencing from both types of operators for its existing suite of games.

Edvardas Sadovskis, CPO at ICONIC21, said: “Neon Paradise Hold & Win captures the essence of a legendary night in Las Vegas and combines it with the thrills and anticipation of the Hold & Win format. 

“This being an ICONIC21 slot, we have elevated the gameplay with some dazzling bonus features, including the Bonus Game, which comes with Sticky symbols and Respins. 

“Throw in the Grand Jackpot and option to Buy the Bonus and you have a truly compelling online slot experience that will leave players basking in the neon glow of potentially big wins.”

The post Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21 appeared first on European Gaming Industry News.

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