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Betsoft Gaming Reaffirms Betsson Partnership with StarCasinò Signing

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Renowned content provider Betsoft Gaming has cemented its brand awareness in Italy through a new agreement with StarCasinò. The online casino is part of global giant Betsson and one of its premier brands.

This latest signing includes perennial favourites Fruit Zen and SugarPop2 alongside global hits Safari Sam, Stampede and Lava Gold. The successful “Take” series will also be available, beginning with Greek god themed Take Olympus and crime caper Take the Bank. All releases have been certified, translated and localised for the Italian market to ensure maximum impact and entertainment.

With a raft of recent awards for both individual slots and for the business overall, Betsoft has continued the significant strengthening of its brand value. Additions to the Drive promo toolbox, including Take the Prize and Tournament, have provided standalone or combined applications across the award-winning portfolio.

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Take the Prize was the first Betsoft Drive product to be launched, offering a randomly triggered fortune wheel with cash prizes or bonuses at any point in a game without interrupting play.

Aimed at a competitive, high value player base, Tournament brings a new level of gamification. Giving substantial prize potential alongside frequent wins, plus leader boards on each game which constantly update in real-time, players can track their own and other players’ progress throughout any promotion.

Through delivering these classic gamification tools, operators are fully supported in their efforts to enhance player engagement and retention. Player enhancement tools added to innovative features and mechanics in all releases ensure that Betsoft slots are guaranteed drivers of new customer attraction and retention.

Licenced by AAMS and a key part of the Betsson brand hierarchy, StarCasinò prides itself on delivering the most innovative and entertaining online casino games in an exciting and safe environment. Featuring live chat support seven days a week, and independently audited for provably fair outcomes, StarCasinò is also renowned for its impressive welcome package, seasonal promotional calendars and VIP perks from the Star Rewards Club.

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “We are pleased to be live with StarCasinò. Betsoft has established a reputation for quality content across Italy which is a very important market for us. Players will be doubly delighted to access our portfolio through a destination brand such as StarCasinò. We are looking forward to working together to deliver amazing experiences for players.”

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Stefano Tino, Managing Director at StarCasinò, said: “StarCasinò is constantly working to offer its players the best innovation and excellence in the gaming market. Our partnership with Betsoft goes in this direction, with the goal of offering amazing high quality slots to give all players unique gaming experiences. We hope that this partnership will continue to grow and that this is just the beginning.”

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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

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Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

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Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

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The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

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Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

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Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

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