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Better Collective Joins as Founding Member of All-In Diversity Project to Further its DEI Agenda
Better Collective is on a journey to become the leading digital sports media group and with +900 employees across 18 international offices the group acknowledges the importance of working actively with creating a workplace that is diverse, fair and inclusive. To further this agenda, Better Collective has joined the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global igaming sector – in a landmark move as its first non-sportsbook founding member.
Better Collective is constantly looking to widen its scope to encompass DEI in its widest sense, and play a pivotal part in shaping the role played by media agencies in building an industry that is accessible to all. As one of the leading players within digital sports media, Better Collective is a role model, and by joining forces with All-In they can push the DEI agenda across the industry.
Currently, Better Collective works towards a gender balance across top management and the group of 35% of the underrepresented gender by 2030. The group believes that changes start “from the top”, which is why its board of directors already is made up of a diverse group of experts. Across Better Collective, roughly 40 employees are already actively working with DEI related activities as part of the group’s value around “Respect”.
Better Collective’s Co-founder and CEO Jesper Søgaard said: “By combining great minds and bringing different perspectives to the table, we will be more innovative and create even better solutions. Products will further appeal to more sports fans all around the world, while also attracting the best talents. That is also why we approach diversity and inclusion as drivers that make financial sense and are good for business.”
Mr. Søgaard added: “As a listed company we feel we have an even greater responsibility not only towards our employees, partners and sport fans but also towards our shareholders. We want them to feel assured that DEI is part of our long-term strategy in building a sustainable business that is here to perform not only today and tomorrow but also far into the future.”
Kelly Kehn, Co-Founder of All-in Diversity Project, said: “Diversity, equity and inclusion is more relevant now than ever before. For an industry that has customers in every part of the world, the need to embrace diversity in all its forms is key to future growth and sustainability. Media has the power to change perceptions and those platforms with DEI at the heart of their business have the power to impact both customers and our reputation as an industry overall. With a Tier 1 brand like Better Collective who shares our values and goals on board, we will have the fuel and reach to rocket this industry forward.”
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TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.
TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.
Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.
Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.
The total possible score is 100, divided across:
The TESTA Score provides objective, player-centric transparency in any market.
With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.
This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.
CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.
The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.
While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.
Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.
This is how they fared:
Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.
As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.
Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.
“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.
“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”
The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.
Yolo Investments has closed fundraising for its flagship Fund II after hitting its €100 million target.
The fund comprises €50 million in external capital, as well as a €50 million commitment from Yolo Group.
It brings together a network of 23 investors, including founders and industry thought leaders, further strengthening the Yolo Investments ecosystem and enhancing the strategic value it can offer portfolio companies.
Fund II has already backed 12 companies across igaming, blockchain and fintech, with notable investments including Dabble, Kraken and Syfe. It expects to make a further 10 investments over the next 12 months.
Tim Heath, GP at Yolo Investments, said: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target. This took place during challenging market conditions, with global VC fundraising facing significantly more headwinds compared with previous vintages. But investors have looked at our previous funds’ track record and the strength of our ecosystem, and have strongly backed us.
“We are humbled by that response as a real vote of confidence, not just in what we’ve built so far, but in where we’re heading next. We will continue to back more brilliant founders and help them scale faster, smarter and with the full power of the Yolo ecosystem behind them.”
Yolo Investments’ Fund II is structured as a Guernsey-registered limited partnership, and is licensed by the Guernsey Financial Services Commission (GFSC).
The post Yolo Investments completes raise for €100m Fund II appeared first on European Gaming Industry News.
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The post Party Like It’s 3000 BC in Shake Your Mummymaker! at SlotsCapital.lv – Plus a 175% Bonus Up to $1,750 appeared first on European Gaming Industry News.
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