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Better Collective Joins as Founding Member of All-In Diversity Project to Further its DEI Agenda

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Better Collective is on a journey to become the leading digital sports media group and with +900 employees across 18 international offices the group acknowledges the importance of working actively with creating a workplace that is diverse, fair and inclusive. To further this agenda, Better Collective has joined the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global igaming sector – in a landmark move as its first non-sportsbook founding member.

Better Collective is constantly looking to widen its scope to encompass DEI in its widest sense, and play a pivotal part in shaping the role played by media agencies in building an industry that is accessible to all. As one of the leading players within digital sports media, Better Collective is a role model, and by joining forces with All-In they can push the DEI agenda across the industry.

Currently, Better Collective works towards a gender balance across top management and the group of 35% of the underrepresented gender by 2030. The group believes that changes start “from the top”, which is why its board of directors already is made up of a diverse group of experts. Across Better Collective, roughly 40 employees are already actively working with DEI related activities as part of the group’s value around “Respect”.

Better Collective’s Co-founder and CEO Jesper Søgaard said: “By combining great minds and bringing different perspectives to the table, we will be more innovative and create even better solutions. Products will further appeal to more sports fans all around the world, while also attracting the best talents. That is also why we approach diversity and inclusion as drivers that make financial sense and are good for business.”

Mr. Søgaard added: “As a listed company we feel we have an even greater responsibility not only towards our employees, partners and sport fans but also towards our shareholders. We want them to feel assured that DEI is part of our long-term strategy in building a sustainable business that is here to perform not only today and tomorrow but also far into the future.”

Kelly Kehn, Co-Founder of All-in Diversity Project, said: “Diversity, equity and inclusion is more relevant now than ever before. For an industry that has customers in every part of the world, the need to embrace diversity in all its forms is key to future growth and sustainability. Media has the power to change perceptions and those platforms with DEI at the heart of their business have the power to impact both customers and our reputation as an industry overall. With a Tier 1 brand like Better Collective who shares our values and goals on board, we will have the fuel and reach to rocket this industry forward.”

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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