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Gaming Americas Weekly Roundup – January 30-February 5

Published

2 years ago

February 7, 2023

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Gaming Laboratories International (GLI) has named David Elmore as Head of Commercial Services, North American Casinos. The appointment marks Elmore’s second tenure at GLI. Previously, he served as Division Head of Global Sales and Development for GLI’s Kobetron Division for 14 years. He returns to GLI after serving as Vice President of Sales for Gaming Innovation Group.

The Massachusetts Gaming Commission has announced that a Voluntary Self-Exclusion (VSE) list has been established specifically for sports wagering. Since the first casino in Massachusetts opened in 2015, more than 1700 people have enrolled in a VSE programme for casino gaming, and today there are 1329 individuals enrolled. The VSE programmes are designed to allow those who want to regain control a means to restrict their access to gambling for a pre-determined amount of time. With the introduction of sports wagering, individuals will have the option to self-exclude from casino gaming floors, retail and digital sportsbooks, or both forms of gambling.

European Gaming Congress 2024 (Warsaw, Poland)

Sportradar Group AG announced the Massachusetts Gaming Commission has granted US betting subsidiary, Sportradar Solutions, a Temporary Sports Wagering Vendor License for the state of Massachusetts. Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its services to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sports betting and gaming agencies.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor. The temporary certificate of authority is valid for an initial 12 months pending final full authorisation.

Partnerships

MGM Resorts International announced a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association. Under the agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players. The partnership also provides hospitality benefits to NFL players with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.

Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet. Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023. The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.

The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube has landed a new sponsorship agreement with the UK-based operator, Betfair. As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years. The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

Published

1 month ago

November 29, 2024

Zoltan Tundik

Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

Published

4 months ago

September 13, 2024

GamingAmericas.com

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

Published

5 months ago

August 23, 2024

GamingAmericas.com

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”