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MiFinity Launches MiFinity Bonus Site to Enhance Customer Engagement
MiFinity, the fastest-growing eWallet in the industry, announced today the launch of its latest customer engagement initiative, the MiFinity Bonus site. Part of the company’s affiliate programme, the site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.
MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.
Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.
MiFinity CMO, Paul Gent explained:
“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”
The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email, and SMS, using consumer preferences and transaction history to deliver personalized and timely touchpoints.
A successful year for MiFinity Affiliates
MiFinity Affiliates was launched last year at ICE London 22. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.
CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said:
“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue. The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”
Customer engagement is key
Customer engagement is essential to MiFinity. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.
MiFinity is live in over 225 countries and territories worldwide, with over 75 integrated payment methods, 17 native currencies, and 20 languages. With a MiFinity eWallet, users can send money globally with low fees and a great customer experience.
MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.
Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme.
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The anatomy of a high-performing iGaming platform: a guide from Slotegrator

Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.
In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.
So what are they?
Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.
Key frontend elements include:
- Branding (visitors should understand the idea from the first glance)
- Navigation (everything should be simple and easy to find)
- Transparency (players must have easy access to relevant information)
- Localization (adoption of language, currency and cultural norms).
If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.
New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.
“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Slotegrator’s guide also includes several key checklists:
- Essential frontend functions
- Key backend features
- Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.
Download the guide via the link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.
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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS

In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.
The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.
“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.
“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”
The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).
The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.
“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.
“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”
The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.
The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.
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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions, announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.
Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.
The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.
Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.
The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.
Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”
The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.
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