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MiFinity Launches MiFinity Bonus Site to Enhance Customer Engagement
MiFinity, the fastest-growing eWallet in the industry, announced today the launch of its latest customer engagement initiative, the MiFinity Bonus site. Part of the company’s affiliate programme, the site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.
MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.
Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.
MiFinity CMO, Paul Gent explained:
“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”
The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email, and SMS, using consumer preferences and transaction history to deliver personalized and timely touchpoints.
A successful year for MiFinity Affiliates
MiFinity Affiliates was launched last year at ICE London 22. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.
CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said:
“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue. The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”
Customer engagement is key
Customer engagement is essential to MiFinity. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.
MiFinity is live in over 225 countries and territories worldwide, with over 75 integrated payment methods, 17 native currencies, and 20 languages. With a MiFinity eWallet, users can send money globally with low fees and a great customer experience.
MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.
Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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