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Budget 2023 boosts digitisation and formalisation of gaming sector: AVGC sector experts
Experts and industry leaders in the AVGC (animation, visual effects, gaming and comic) industry praised the Union Budget 2023-24 as beneficial for the industry. Measures such as the clarification in the applicability of TDS only on the “net winnings”, and that too at the end of the year or during withdrawal, were particularly hailed as significant for the industry.
Bharat Patel, Chairman and Director, Yudiz Solutions Ltd, said, “Considering how fast India’s economy is adapting to modern technologies, the budget surely emphasizes the ‘Amrit Kaal’, mentioned by our Hon’ble Prime Minister. We at Yudiz are particularly thrilled that the government has recognised the potential of the gaming industry, and has taken steps in this budget towards fairer recognition of incomes from gaming. It is a positive move that the government has clarified that taxes will be applicable on net winnings, and not on aggregate winnings. We’re also grateful that Hon’ble Finance Minister FM Nirmala Sitharaman has said that the government will issue more clarity on the taxability of online gaming, and ease the tax burden. Proactive measures such as these can unleash the brimming gaming potential of India.”
Jay Sayta, technology and gaming lawyer, struck a more cautious note and said that while the measures are appreciated, more clarity was awaited on the calculation of net winnings.
“The budget and Finance Bill, 2023 has provided important clarity on applicability of TDS for winnings on online gaming platforms that the industry was seeking. It is a welcome step that the concept of ‘net winnings’ has been recognised in the Income Tax Act for online games and TDS only has to be deducted at the end of the financial year or at the time of withdrawal from the user account,” said Mr. Sayta. “However, the manner in which net winnings are supposed to be calculated and the set-offs that may be permitted before calculating such net winnings are left to be clarified by the CBDT through rules/guidelines. Hopefully, the CBDT will soon provide guidance on the manner in which net winnings have to be calculated.”
The new rules also bring parity between online gaming avenues such as apps and offline gaming avenues such as casinos.
Other measures such as the relief in customs duty for import of critical smartphone parts such as lenses and batteries will help stabilize smartphone prices, and help more Indians access mobile technologies and games. The raising of the minimum taxable slab from Rs.5 lakh to Rs.7 lakh under the new tax regime will also indirectly help the industry, as it increases disposable income available to consumers.
Experts also praised the overall support given to the startups in the form of the proposed National Data Governance Policy which will help start-ups access anonymised data, and providing the benefit of carry forward of losses on change of shareholding of start-ups from seven years of incorporation to ten years.
Suraj Chokani, Founder, Ability Games, said, “It is an excellent budget from every aspect, from our point of view. The FM spoke about 7 major thrusts in the budget, calling it Saptrishi, out of which the 6th pointer spoke about new-age technologies. Recognizing such new age tech in itself is a big boost to the industry as a whole and shows the forward looking character of the Government. Focus on MSME and Startups is also a welcome step from our perspective and will help us go a long way. Overall we are very happy and satisfied with such an inclusive Budget.”
Globally, the AVGC industry was valued at $168 billion in 2021, while the Indian AVGC industry was valued at $1.1 billion, a 28% growth over the previous year, according a report by the AVGC task force. The sector has plenty of room for growth, and the government’s recent decisions such as the proposed self-regulation of the online gaming industry and appointment of MeITY as the nodal Ministry will help boost the sector’s growth.
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First football sponsorship for Pub Casino

L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.
At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.
While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.
Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”
Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”
The post First football sponsorship for Pub Casino appeared first on European Gaming Industry News.
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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all

A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.
In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.
What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.
Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?
This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?
Either way, one wrong move and the run comes to an abrupt end.
Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.
Either way, players are left with the same question. Do you walk away, or do you knock again?
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again.
They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.
Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.
This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”
The post ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all appeared first on European Gaming Industry News.
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New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products

Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.
The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point.
Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1×1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”
The ELA Games team will attend the SBC Summit Lisbon from 16 – 18 September.
The post New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products appeared first on European Gaming Industry News.
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