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Sorare Partners with Premier League to Launch Digital Player Cards for Fantasy Football Game

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Sorare, the global sports entertainment company, has signed a four-year licensing partnership with the Premier League.

The agreement will allow Sorare to release digital cards of players from all 20 Premier League clubs as part of its free-to-play online fantasy football game and will provide fans with another way to connect with their favourite clubs and players.

Just like a team manager, Premier League fans can now buy, sell, collect, and build teams with officially licensed digital player cards, and compete with their teams in Sorare’s free fantasy football game for rewards. To mark the new partnership, Sorare has also launched exciting new gameplay features including league-specific competitions, draft-based gameplay, and capped-mode competitions.

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The Premier League is the world’s most watched football competition with a long history of entertaining sports audiences within the UK and internationally. Premier League games are broadcast to 880 million households in 188 countries, with 90 broadcasters and more than 400 channels showing games. The Premier League and its clubs count almost a billion followers on social media.

With more than three million users worldwide, Sorare is one of the world’s most popular online sports games and offers the Premier League another way to engage with its supporters.

Sorare has experienced incredible demand and hypergrowth since its launch in 2018, partnering with over 300 sports organisations to launch cards of their players, including Spain’s LaLiga, Germany’s Bundesliga, and Italy’s Serie A. In 2022, it also expanded into two new sports – baseball and basketball – by partnering with the NBA and MLB and this latest partnership is a major milestone for the company. Sorare also has athletes Serena Williams, Lionel Messi, Zinedine Zidane, Rio Ferdinand, Antoine Griezmann, Gerard Piqué, Blake Griffin, and Rudy Gobert among its investors, ambassadors, and advisors.

Richard Masters, Chief Executive of the Premier League, said: “The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans. Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world. We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”

Nicolas Julia, CEO and co-founder of Sorare, said: “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”

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Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms

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The Esports World Cup Foundation (EWCF) today announced a major expansion of its engagement with the Indian esports ecosystem. Key developments include a soon-to-be-announced strategic broadcast partnership with India’s leading streaming and digital services company, an official invitation of a Battlegrounds Mobile India (BGMI) team to compete at the Esports World Cup 2025 (EWC), and the inclusion of premier Indian organization S8UL in the 2025 EWCF Club Partner Program.

The initiatives mark a key milestone in EWCF’s mission to unite global esports fans under one competitive platform and reinforces its commitment to integrating one of the world’s fastest-growing esports markets into EWC while expanding opportunities for players, clubs and fans across the region.

“The Esports World Cup’s purpose is to unite the global gaming community, and that means investing in regions driving the future of the industry,” said Mike McCabe, Chief Operating Officer of the Esports World Cup Foundation“India is central to that vision. With hundreds of millions of mobile-first players, it’s home to an ecosystem evolving at an incredible pace—from championship Clubs like S8UL to leading digital platforms that are transforming how fans experience esports. Through expanded partnerships and competitive pathways, we’re shaping the future of Indian esports, empowering its players and Clubs to compete at the highest level at EWC, bringing the best of the Esports World Cup to the country.”

The invitation to the winner of the BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS) marks the first time that an Indian team will compete against the best teams from the rest of the world at the Esports World Cup, representing a milestone moment for the title’s integration into international competition and a reflection of the rapid growth and potential of mobile gaming in the country.

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India’s leading broadcast partner, soon to be announced, will play a pivotal role in expanding access, amplifying fan engagement, and supporting India-based programming throughout the EWC 2025 season, including localized broadcasts, community events, and exclusive content offerings aimed at the subcontinent’s 500+ million gamers.

This year, the Mumbai-based organization S8UL Esports joined the EWCF Club Partner Program. S8UL, forged via a merger of two legendary Indian teams in SOUL and 8bit, is a prime example of a Club that’s accelerated their growth through the Program. The Club has already qualified for EWC 2025 in Apex Legends, EA SPORTS FC, and is competing for qualification in additional titles including Tekken, FATAL FURY: City of the Wolves, BGMI and Chess.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms appeared first on European Gaming Industry News.

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Wildz Group: iGaming Industry Leaders

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A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.

The name directly references the Group’s iconic online casino and sports superbrand, Wildz.

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The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.

The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.

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ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY

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A company-wide commitment that will guide all its locations and future sustainable initiatives.

Zitro is reinforcing its Corporate Sustainability Policy—a strategic framework integrating environmental, social, and governance (ESG) principles across all its global operations.

This policy applies to every office, employee, supplier, and part of the value chain, laying the foundation for responsible management that minimizes environmental impact, promotes inclusion and diversity, and upholds transparency and corporate ethics. Zitro reaffirms its dedication to sustainable development and making a positive difference in the communities where it operates.

Key focus areas include:

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  • Environmental commitment:Optimizing resources, improving energy efficiency, reducing emissions, and responsibly managing waste, aligned with international standards ISO 14064-1 and ISO 14067.
  • Social commitment:Fostering diversity, inclusion, workplace wellbeing, and initiatives supporting community development and workplace safety.
  • Governance commitment:Ensuring transparency, regulatory compliance, and cybersecurity, as well as encouraging responsible gaming.

With this policy, Zitro takes a step toward responsible and sustainable management across all business areas.

The post ZITRO STRENGTHENS ITS CORPORATE SUSTAINABILITY POLICY appeared first on European Gaming Industry News.

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