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Gaming Americas Weekly Roundup – January 23-29
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Fanatics Betting and Gaming has become the first legal sports betting operator, in partnership with the Washington Commanders, to open a retail sportsbook inside an NFL Stadium.
Leadstar Media has acquired both Sports Betting and Internet Gaming Supplier licenses in the state of Michigan. This move expands Leadstar Media’s reach in the US and solidifies its position as a major player in the rapidly growing online gambling market.
AstroPay has announced the launch of a Visa prepaid card in Peru issued by Tebca Perú, that will allow users to make purchases at any e-commerce store that accepts Visa.
The Michigan Gaming Control Board has launched a campaign urging Michigan residents to develop personal guidelines for whether, when and how much to gamble on the Super Bowl next month. The campaign uses the tagline: “Play like a pro and have a game plan for betting responsibly on this year’s Super Bowl.”
The Pennsylvania Gaming Control Board unanimously approved a license for the proposed mini-casino at the Nittany Mall, but a potential appeal and a parallel lawsuit by a competing company mean the facility is unlikely to move forward any time soon.
PTW announced that they have added a second Esports team to their growing roster of winning teams. Their new team, formerly known as Stealing Lunch Money, will now be known as OR Esports and consists of Jonard Penaflor, Dayton Akau, Vincent Nguyen, Chase Linder and Elijah Hawkins.
Holland America Line is expanding the casino space aboard its Pinnacle and Signature Class ships to include more than 140 of the newest and most popular slot and video poker machines in the gaming industry.
Partnerships
Scientific Games and Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games.
TSN and Genius Sports struck a new agreement to deliver cutting-edge broadcasts of NFL games on the newly launched TSN+ streaming product. As the official data partner of the NFL, Genius Sports will power ground-breaking, augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, delivering a revolutionary experience for NFL fans on TSN+.
UFC, the world’s premier mixed martial arts organisation, and U.S. Integrity announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analysing unusual wagering activity as indicative of possible integrity concerns.
Rivalry has announced a multifaceted partnership with RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.
Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador.
DraftKings Inc. and Gamres, a leading responsible gaming consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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Australia6 days agoAUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
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Australia7 days ago
Christine Howlett Appointed as New Commissioner of NSW Independent Casino Commission
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Africa7 days ago
Altenar obtains National Manufacturer licence in South Africa
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Latest News6 days ago
Join the Danish Problem Gambling Committee’s Online Conference: A Critical Conversation on Problem Gambling Prevention and Treatment
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Balkans7 days ago
Evoplay joins forces with Slotino to expand Bulgarian reach
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FreezeNova4 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
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Compliance Updates7 days ago
SYNOT Games Officially Certifies Over 140 Games in Brazil
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eSports7 days ago
ComeOn Group and Astralis unite to drive esports engagement in the Nordics
