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Fast Track Integrates its Platform with Greco
Fast Track, the leading provider of CRM solutions to the iGaming industry, has announced the integration of its platform with Greco, the industry’s leading gameplay risk management platform. This ground-breaking integration enables Fast Track partners to leverage the power of Greco to facilitate behavioural risk-based segmentation, automating player communications that can deter players at the first sign of dubious behaviour, making it feasible to adopt a preventative approach, which significantly improves operational marketing efficiencies.
With one-click integration, Fast Track’s more than one hundred operator clients can benefit from Greco without diverting valuable development or integration resources.
Fast Track’s real-time data platform offers a comprehensive suite of tools to help iGaming operators innovate and grow, offering the possibility to create automated 1:1 experiences at scale. Adding Greco’s Gameplay risk engine further enhances the platform’s capabilities by providing deep insights into a player’s associated risk and value, enabling operators to make more informed decisions about their bonus offerings.
“This integration marks an important milestone in our long-term strategic partnership with Fast Track. We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioural analytics. Greco’s goal is to determine the behavioural risk and theoretical value of every player, under every circumstance. These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations and player lifetime value modelling. This integration provides our joint partners with a seamless process for acting on our insights,” Ozric, CEO and co-founder of Greco, said.
“We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco’s Gameplay Risk Engine to our partners. Our partners can now put gameplay analysis and player risk management on auto-pilot,” Simon, CEO and co-founder of Fast Track, said.
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
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