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FDJ Launches Responsible Gambling Campaign with PSG
Groupe FDJ has joined forces with Paris Saint-Germain (PSG) to launch a new responsible gambling campaign.
FDJ first linked up with the Ligue 1 title holders last July, announcing that they had become one of the club’s premium sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente visible within the club’s stadium and online.
FDJ and PSG have collaborated on an awareness campaign, broadcast jointly on television and social networks, marking the “first-of-its-kind” in France between a football club and a sports betting operator.
Richard Courtois, Director of Sports Betting and Poker activities at FDJ, said: “We are pleased that our collaboration with Paris Saint-Germain has enabled us today to jointly propose an awareness campaign on a fundamental subject for ParionsSport and the group.
“Sports betting must remain a recreational activity and only intended for adults. We want this message, carried by FDJ for many years and today with Paris Saint-Germain, to resonate strongly with as many people as possible.”
Two mini-spots have been released as part of the responsible gambling campaign, with an emphasis on the sports betting ban for minors and the importance of setting limits.
Nine PSG first-team players are featured across the videos, including international stars Kylian Mbappe and Neymar.
Cynthia Marcou, Director of Sponsorship at PSG, added: “A new generation club, Paris Saint-Germain is particularly sensitive to ethical issues and in particular the prevention of risks in sports betting.
“We are happy, with ParionsSport, to promote a healthy and responsible practice. We hope this campaign reaches club lovers and beyond, to make a real difference.”
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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