Connect with us

Uncategorized

Multiscription announces new €1.5M funding round as its Unleashd subscription service for mobile games sees rapid growth

Published

on

Reading Time: 2 minutes

 

Danish mobile gaming start-up Multiscription has secured a new round of funding to support the growth of its Unleashd service, a subscription-based alternative to existing free-to-play marketing and monetization. This latest investment of an additional €1.5M was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. This is the group behind the previously announced investment of €800,000 in September 2021.

Subscription-based gaming is expected to be worth $24.1 billion per year by 2030, according to a new report from Grand View Research, with mobile gaming projected to see the highest growth of any platform at 16.8 percent  per year. This is due both to the ubiquity of mobile phones and the fact that mobile is the primary gaming platform of consumers in markets such as India, Brazil and much of Asia.

Unleashd is a unique mobile games subscription service that gives publishers an alternative to existing free-to-play (F2P) monetization that works alongside their existing revenue streams. Mobile publishers can easily add their games to the Unleashd subscription app, with gamers able to play games without disruptive ads,  accessing exclusive benefits such as score multipliers, character upgrades and unique in-game items. Gamers can test out Unleashd for free for seven days, after which the service costs from 4.99 Euros per month.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Right now, there are 22 games included in the monthly subscription, including Conduct This!, Bonfire 2 and the newly-integrated Tiny Rails from Trophy Games; new games are being integrated all the time.

The investment is crucial to Multiscription’s growth plans as it allows the company to expand the development team behind the Unleashd platform and further enhance the technology used to onboard new developers and their games.

“This new funding is a great vote of confidence in our work to show mobile game publishers that there is an alternative to existing monetization models. It will help us scale up our team and technology and enhance our in-game monetisation design capabilities, a service we provide to our publisher partners to create the best subscription offers. On top of this, we are working towards the iOS launch in early 2023,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription.

Mobile gaming accounts for more than half of all game revenues globally, yet very little has changed regarding how publishers monetize their games. Unleashd offers a fresh approach to discovery and monetization, taking a subscription model we know consumers like and giving it a mobile-first twist. We are excited by what Teis and the team are building, and its potential to disrupt the F2P status quo,” said Samuli Syvähuoko, Founding Partner at Sisu Game Ventures.

Publishers joining the service are still able to offer rewarded ads and in-app purchases, but Unleashd provides an opportunity to create extra exclusive offers that are only available to subscribers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Powered by WPeMatico

Continue Reading
Advertisement

Uncategorized

Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins

Published

on

knife-drop-by-galaxsys:-unique-gameplay,-guaranteed-wins
Reading Time: < 1 minute

Galaxsys is proud to introduce Knife Drop, the latest addition to its expanding portfolio, offering players a unique experience where every knife throw guarantees a win. In the game, players tap to launch knives at rotating targets such as barrels, pizzas, or donuts and receive random winning odds.

The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.

Key Features and Highlights:
Guaranteed Wins
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
Bonus Game
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
Auto Bet
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
Lucky Boost
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
Bonus System
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.

The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing

Published

on

former-sky-bet-strategist-andrew-mook-joins-midnite-as-head-of-brand-marketing
Reading Time: < 1 minute

Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.

Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.

It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.

Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.

He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.

Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”

The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

Published

on

gaming-corps-debuts-a-golf-themed-instant-win-game-that-puts-players-in-full-control-of-their-swing
Reading Time: < 1 minute

Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.

Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.

At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.

Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”

Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.

The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania