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Gaming Americas Weekly Roundup – December 19-25

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Underdog Sports has been awarded a license by the Ohio Casino Control Commission to operate as an online sports betting service provider in the state once legal wagering launches in 2023.

After successfully completing a 6-month slot trial, Competition Interactive’s Running Rich Reels Slot Game received recommendation for Final Approval from the Nevada Gaming Control Board.

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The Illinois Department of Human Services (IDHS) launched “Are You Really Winning?” – a campaign to build awareness of problem gambling and to promote helpline services for people experiencing gambling problems.

Leadstar Media has expanded its product portfolio with a new website focused on the French Canadian market. With this launch, Leadstar Media offers its first French-language project targeting a market outside of France.

Passport Technology announced the selection of Passport’s Lush loyalty and rewards platform and Mira player enrollment kiosks, at Tin Lizzie Gaming Resort: Deadwood Casino and Gaming Hotel (Tin Lizzie). This relationship marks Passport’s entry into South Dakota.

Churchill Downs Incorporated (CDI) announced that it has entered into a definitive agreement under which CDI would acquire all of the outstanding equity interests of Exacta Systems LLC for total consideration of $250 million in cash, subject to certain working capital and other purchase price adjustments.

Black Oak Casino Resort and Quick Custom Intelligence (QCI) jointly announced that the casino in Tuolumne, CA has selected the QCI Platform. The Unified Gaming Platform aligns marketing, player development and casino operations around one view of the casino’s data.

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ViewSonic Corp will be holding its second annual United by Play Battle for Charity Esports Tournament. Hosted by ViewSonic, this in-person and virtual event will be held at the HyperX Esports Arena at the Luxor Hotel in Las Vegas, Nevada on January 5, 2023, from 10:00 am to 6:00 pm, followed by an industry mixer.

New Partnerships

CT Interactive has announced that it has signed a deal with Planet Gaming NV. This deal will allow the global provider to operate in а number of new markets.

Loudoun United FC and Betfred announced a multi-year partnership to make Betfred the team’s official sports betting partner. As part of the partnership, Betfred will be the back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL Championship Season. This marks Betfred’s first partnership with a soccer club in the US.

Canadian-based premium online sports betting, casino and free-to-play company BET99 and the National Hockey League (NHL) announced a new multi-year partnership naming BET99 an Official Partner of the NHL.

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Pragmatic Play has partnered with Brazilian operator Aposta Ganha. The latest agreement continues Pragmatic Play’s dominance of the Latin American market and sees the simultaneous delivery of both its Slots and Live Casino portfolio to the operator.

GAN has signed an exclusive national partnership with WynnBet for GAN Sports and Super RGS. Following a highly competitive analysis, WynnBET chose to integrate the GAN Sports technology to power its online sportsbook operations across future U.S. jurisdictions, including the highly anticipated retail launch of the WynnBET Sportsbook at Encore Boston Harbor in Massachusetts in early 2023.

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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