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Belgian Government Approves Draft Royal Decree to Restrict Gambling Advertising
The Belgian government has approved a draft royal decree that would place restrictions on gambling advertising. Sponsorships in sports will be restricted as of 2025.
The first measures from the decree are expected to come into force on June 1, 2023, and will initially place restrictions on all forms of advertising for betting products and services. Sponsorships of sports clubs by gambling firms will be limited under further measures to come into effect in 2025.
While the prime minister’s office has stated that the new measures are fully approved, opponents of the legislation including political party MR’s chairperson Georges-Louis Bouchez said on Twitter that the text of the decree still needs to be discussed with government partners.
Plans to limit gambling sponsorship and advertising were introduced in May 2022, with no objections from the country’s Council of State or the European Commission.
Justice Minister, Vincent Van Quickenborne, cited various problem gambling statistics when presenting the decree earlier this year. He noted that a study had found that 33% of problem gamblers were persuaded to continue doing so after receiving marketing emails. The report also found that 31% did so after seeing some form of gambling advertising.
The new decree will prohibit gambling ads on posters in public places, or the use of personalised advertising by email, post, SMS, social networks and any printed advertising.
However, sporting clubs have been given additional time to negotiate new advertising and sponsorship deals with gambling companies. They will also be permitted to display a gambling brand’s logo on the back of an athlete’s jersey until December 2027.
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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