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ParlayBay completes €1 million interim financing round
ParlayBay, the provider of innovative sports betting titles, has raised €1 million to drive growth as the company seeks to achieve ambitious commercial goals in 2023.
With an aim to disrupt the sports betting industry, the additional funds will allow the company to elevate its position in key markets and deliver exciting experiences to more players across the world.
Earlier this month, the provider reinforced its board of directors with iGaming veteran and Yggdrasil founder, Fredrik Elmqvist. With several years of strategic experience and a considerable network, Elmqvist’s arrival gives the company a significant boost as it heads into the new year.
This year, ParlayBay closed deals with a number of brands across the globe, including TipoBet365, TOPsport and Hub88. Most recently it signed an agreement with 7bet, a partnership which saw the operator become the first to incorporate ParlayBay’s thrilling real-money gaming suite.
ParlayBay’s portfolio consists of its ground-breaking titles such as STREAK, BOSS, GEKKO, GREYHOUND and ANTE-X, a collection which gives players a game-changing sports betting experience, with smooth and eye-catching UI/UX-focused designs.
In 2023, the company will introduce PARLAYPOWERS, a unique set of promotional tools that elevate player engagement with free bets, early bird bonuses and cash drops, some of the exciting features on offer.
Patrick Nordwall, CEO at ParlayBay, said: “We’re really pleased to have raised a considerable amount in our most recent funding round, especially given the current challenging climate.
“Fredrik joining our board is a fantastic addition as we ramp up our growth going into 2023. We’ve had a very good year and the money raised gives us the opportunity to drive things forward even quicker.”
Fredrik Elmqvist added: “It’s a really exciting time to have joined ParlayBay and I’m looking forward to seeing what the future holds. In just over a year, the company has shown to be a pioneer that places product innovation at the forefront of its strategy.
“Raising €1 million in these tough times is a sign of strength and that we are well positioned in the market.”
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Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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