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ParlayBay completes €1 million interim financing round

ParlayBay, the provider of innovative sports betting titles, has raised €1 million to drive growth as the company seeks to achieve ambitious commercial goals in 2023.
With an aim to disrupt the sports betting industry, the additional funds will allow the company to elevate its position in key markets and deliver exciting experiences to more players across the world.
Earlier this month, the provider reinforced its board of directors with iGaming veteran and Yggdrasil founder, Fredrik Elmqvist. With several years of strategic experience and a considerable network, Elmqvist’s arrival gives the company a significant boost as it heads into the new year.
This year, ParlayBay closed deals with a number of brands across the globe, including TipoBet365, TOPsport and Hub88. Most recently it signed an agreement with 7bet, a partnership which saw the operator become the first to incorporate ParlayBay’s thrilling real-money gaming suite.
ParlayBay’s portfolio consists of its ground-breaking titles such as STREAK, BOSS, GEKKO, GREYHOUND and ANTE-X, a collection which gives players a game-changing sports betting experience, with smooth and eye-catching UI/UX-focused designs.
In 2023, the company will introduce PARLAYPOWERS, a unique set of promotional tools that elevate player engagement with free bets, early bird bonuses and cash drops, some of the exciting features on offer.
Patrick Nordwall, CEO at ParlayBay, said: “We’re really pleased to have raised a considerable amount in our most recent funding round, especially given the current challenging climate.
“Fredrik joining our board is a fantastic addition as we ramp up our growth going into 2023. We’ve had a very good year and the money raised gives us the opportunity to drive things forward even quicker.”
Fredrik Elmqvist added: “It’s a really exciting time to have joined ParlayBay and I’m looking forward to seeing what the future holds. In just over a year, the company has shown to be a pioneer that places product innovation at the forefront of its strategy.
“Raising €1 million in these tough times is a sign of strength and that we are well positioned in the market.”
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INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE

Inspired Entertainment, Inc. (NASDAQ: INSE) (“Inspired” or the “Company”), a leading B2B provider of gaming content, systems, and solutions, announced that Golden Winner Grand Chance™ has become the most successful UK and European iGaming launch in the Company’s history.
Released at the end of May across the UK, Gibraltar, and MGA jurisdictions, Golden Winner Grand Chance has rapidly secured the top spot, leading performance charts and setting new records across all industry key engagement and retention metrics. The game has already attracted over 200,000 unique players and boasts a 25% day-one retention rate, with 40% of players returning weekly, demonstrating its broad appeal across diverse demographics.
The game’s success cements Golden Winner Grand Chance as Inspired’s most successful UK release to date, surpassing previous benchmarks and further elevating the Golden Winner franchise, which now includes three of Inspired’s most-played UK titles. These include: Golden Winner™, Piggy Winner™, and the now record-breaking Golden Winner Grand Chance™.
Designed to deliver high-impact entertainment, Golden Winner Grand Chance builds on the original Golden Winner hit with an exciting combination of proven features and innovative twists. Mechanics such as Fortune Spins, Bonus Buy, and the standout Grand Chance Cherry, which offers the potential for significant prize pot wins, have driven both engagement and retention. The inclusion of two RTP rates ensures broad market suitability, while a suite of fun gameplay features keeps players returning for more.
The exceptional performance of Golden Winner Grand Chance highlights Inspired’s ability to develop compelling, feature-rich content that resonates with players and delivers consistent value to operators. With prominent in-lobby visibility and free spins activation strategies driving player acquisition, operators have quickly leveraged the game’s momentum.
Claire Osborne, Vice President of Interactive at Inspired, said: “Golden Winner Grand Chance has been a phenomenal success and a defining moment for our iGaming roadmap. It’s a perfect example of how our deep understanding of player preferences, combined with innovative game design, can lead to record-breaking performance. We’re thrilled with the results and excited to keep that momentum going well into summer with more blockbuster titles to come.”
The post INSPIRED ENTERTAINMENT CELEBRATES RECORD-BREAKING LAUNCH OF GOLDEN WINNER GRAND CHANCE appeared first on European Gaming Industry News.
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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on European Gaming Industry News.
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SimplePlay has launched a new Table Game: Mini Blackjack!

Blackjack is without a doubt one of the most played games in a casino. In Blackjack, players can take different actions to raise their chance of winning – only if they are correctly used.
SimplePlay’s Mini Blackjack is the first game that has introduced the Hint system into Blackjack. It is an indication suggesting Players what to do next based on their current hands and the Dealer’s up card. Players can take the Hint into consideration and better plan their next move. With a powerful ally helping the players, Mini Blackjack is a highly attractive game!
Try out “Mini Blackjack” now!
The post SimplePlay has launched a new Table Game: Mini Blackjack! appeared first on European Gaming Industry News.
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