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Playtika Lays Off 600 Employees

Published

2 years ago

December 14, 2022

Reading Time: < 1 minute

Mobile games firm Playtika is going to lay off some 600 of its employees. These 600 employees make up 15% of the company’s headcount.

In a statement explaining the situation, chief executive Robert Antokol said that the lay-offs were due to a wind down in “non-core products”, which likely means players will see some change in its features.

In a letter to Playtika employees, Antokol said: “The news I share with you today is difficult. After intense deliberation, we have decided to reduce our workforce by about 15%, saying goodbye to wonderful and talented colleagues and friends.

European Gaming Congress 2024 (Warsaw, Poland)

“This decision has not come easy, yet we think it necessary to best position Playtika for the future.”

Playtika appears to be regretting its recent acquisition of JustPlay.LOL, changing direction from diversifying its products to limiting them.

“As we assess the current environment and look toward the future, Playtika must return to our roots of excellence through agility, efficiency, creativity and being obsessed with winning to deliver the most fun forms of mobile entertainment to our players,” Antokol said.

“We will begin achieving this by balancing teams and redeploying talent, winding down non-core initiatives and consolidating studios for greater efficiency and a stronger focus on optimisation.”

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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024

Published

4 weeks ago

November 29, 2024

Zoltan Tundik

Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.

“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”

Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.

A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.

The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

Published

4 months ago

September 13, 2024

GamingAmericas.com

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

Published

4 months ago

August 23, 2024

GamingAmericas.com

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”